According to China film box office statistics by enbase, mainland box office gross in the third week (Jan 16, 2012- Jan 22, 2012) reached $41.14 million, down 14% from last month. Moviegoers in this week counted as 7.95 million in total, slumped 12% compared to last month.

According to China film box office statistics by enbase, mainland box office gross in the second week (Jan 9, 2012- Jan 15, 2012) reached $47.66 million, showing 26% box office growth from last month. Moviegoers in this week counted as almost 9 million in total, 38% up compared to last month.

In China, there were five professional children’s cartoon channels, i.e. Hunan Aniworld TV, CCTV-Children, Oriental Toonmax TV, Guangdong Jiajia Cartoon TV, and Beijing KAKU. Professional broadcasting channels together with professional thoughts about program editing and broadcasting have driven China’s animation industry to a road of mature industrialization.

The huge market and the weak creation ability make above 80% of the profit in Chinese animation market flow to Japan and the United States. China has become the largest importer of animation products. Japanese and American animations monopolize Chinese market in all aspects.

In 2010, Chinese animation broadcasting system was getting better and animation channels and children’s channels kept deepening self development and accumulated plentiful experience in channel operation.

According to China film box office statistics by enbase, mainland box office gross in the first week (Jan 2, 2012- Jan 8, 2012) reached $37.81 million, showing 32% box office down from last month. Moviegoers in this week counted as 6.5 million in total, 28% slumped compared to last month.

As revealed by the survey of EntGroup Inc., the output of animations in China maintained continuous, stable and fast growth in 2000-2010. China produced 4,689 minutes of animations in 2000 and 21,819 minutes of animations in 2004, 4.6 folds as much as that in 2000.

The “cultural industrialization” model is a development model under which creativity is the core, animation brand images with social influence are formed through planning and production of animation content, and mature commercial means or external industrial resources are used to carry out copyright trading and image authorization of derivative products.

According to China film box office statistics by enbase, mainland box office gross in week 53(Dec 26, 2011- Jan 1, 2012) reached $55.37 million, showing 24% box office down from last month, also 7% drop compared to the same time last year. Moviegoers in this week counted as 9.04 million in total, 16% slumped compared to last month.

Beijing’s cinemas saw rapid growth in 2010, maintaining the city’s top position in terms of box office sales. Of the top 100 grossing cinemas, 14 are located in Beijing and the top 20 cinemas had average box office sales of 39.5 million RMB.

According the EntGroup's China Film Industry Report 2011,total box office from 2010-2011 New Year Release Schedule (from December 1, 2010 to February 28, 2011) accumulate to RMB 3.329 billion, an increase of 12% year on year. The number of moviegoers reached 93,800,000, a growth of 19.9% year on year.

According to China film box office statistics by enbase, mainland box office gross in Week 52(Dec 19-25, 2011) reached $72.67 million, showing 31% box office growth from last month, also 5% increase compared to the same time last year. Moviegoers in this week counted as 10.72 million in total, 24% soaring compared to last month.

According to data collected on ticket prices of the 100 top grossing cinemas in China, the average price of tickets was 40.4 RMB. Shanghai Peace Cinema was the most expensive at 69 RMB,the lowest average price was 28 RMB, an average of Nanjing Shangying Cinema, Zhejiang Hengdian Cinema and the Urumqi Oscar Cinema.

In recent years, as the numbers of cinemas and screens increasing, box office tickets sale for individual theaters have also increased dramatically and the number of those theaters with high box office has been especially noticeable.

Just like North-American market has six major film studios in Hollywood, there are several companies in China known as the majors, commonly regarded as the media conglomerates, who release a substantial number of films annually and consistently commands a significant share of box-office revenues in Chinese market.

According to China film box office statistics by enbase, mainland box office gross in Week 51 (Dec 12-18, 2011) reached $52.99 million, showing 124% box office growth from last month, also 37% increase compared to the same time last year.

Just like North-American market has six major film studios in Hollywood, there are several companies in China known as the majors, commonly regarded as the media conglomerates, who release a substantial number of films annually and consistently commands a significant share of box-office revenues in Chinese market.

Just like North-American market has six major film studios in Hollywood, there are several companies in China known as the majors, commonly regarded as the media conglomerates, who release a substantial number of films annually and consistently commands a significant share of box-office revenues in Chinese market.

According to EntGroup’s “China Film Industry Report 2011”, in terms of marketing effects, Internet movie ranking, in-cinema posters and trailers, and TV commercials are three most effective ways to reach the audience. Publicity from print media is also considered a useful marketing means.

According to EntGroup’s “China Film Industry 2011”, mainland audiences hold more average attitude towards special film formats. 58% of the audience chooses 3D format, while 36% among them chooses both 3D and IMAX format, 22% among them prefers 3D only. Only 9% of the audience prefers IMAX only.

According to China film box office statistics by enbase, mainland box office gross in Week 50 (Dec 5-11, 2011) reached $29.32 million, showing 26% box office drop from last month, also 20% decline compared to the same time last year. Moviegoers in this week counted as 4.73 million in total, 26% slump compared to last month.

As a result, the Chinese government has been vigorously promoting co-production with other countries. For great needs to co-produce of both China and other countries, the chances for Sino-foreign co-production will increase in the following years, and the number of it will probably increase, too.

Co-production film means the films shot collectively by China and foreign countries. Specifically, it indicates the films jointly shot, or collaboratively shot or shot under entrustment in and out of China by domestic film makers (i.e. Chinese party) and offshore film makers (i.e. foreign party) after obtaining Permit for Producing Films or Permit for Movie Production (for one film only).

According to "China Film Industry Report 2011" issued by EntGroup, the price of television rights averages around 700,000 RMB, which is a no small number for low-budget films. Movie channels regularly buy up 70% of the year’s digital films and 90% of film copy movies.

Taking the population base, residents’ income, requirements of culture and entertainment consumption, and film terminal construction into consideration, Chinese film market will have broad space for development.

According to China box office statistics by enbase, mainland box office gross in Week 49 (Nov 27-Dec 4, 2011) reached $31.85 million, showing 4% box office drop from last month, 14% increase compared to the same time last year. Moviegoers in this week counted as 6.40 million in total, 5% slump compared to last month.

The growth in movie theaters is frenetic, with plenty of room for expansion. According to “China Film Industry Report 2011”, In 2010, the number of digital screens in China exploded and was what ensured the possibility of 10 billion RMB in box office revenue.

According to China Box-office statistics by enbase, the mainland Box-office gross in Week 48 (Nov 21-27, 2011) reached $33.33 million, showing a 18% box-office drop from last month, a 37% increase compared to the same time last year. Moviegoers this week counted as 6.72 million in total, 16% descend compared to last month.

According to China Box-office statistics by enbase, the mainland Box-office gross in Week 47 (Nov 14-20, 2011) reached $40.64 million, showing a 20% box-office growth from last month, a 44% increase compared to the same time last year. Moviegoers this week counted as 8.03 million in total, 23% drop compared to last month.

According to China Box-office statistics by enbase, the mainland Box-office gross in Week 46 (Nov 7-13, 2011) reached $50.74 million, showing a 102% box-office growth from last month, a 248% increase compared to the same time last year. Moviegoers this week counted as 10.36 million in total, 99% up compared to last month.