Enlight Picture
The Enlight Picture distributed 6 films in 2010, less than the number distributed in 2009. Of these, two films All’s Well, End’s Well Too 2010 and Legend of the Fist is an exclusive release by Enlight Picture. The box office of Legend of the Fist approaches nearly 150 millions, which achieved the highest box office in the movies released by Enlight Pictures
- Brand-oriented Operation of Films
The basic concept of the movie business in Enlight Picture is brand-oriented operation. The achievements of the brand-oriented operation in the U.S. film companies all proved a strong appeal films brand and immeasurable market potential. Brand orientation can benefit the development and marketing of derivative products such as the game development, product licensing, copyright of audio and video after releasing the film. Brand-oriented operation can maximize the profits of film products. For example, in 2011, Enlight Picture plans to invest, produces and distributes 15 movies, including the preface of List of Arsenal series, Arrow, and The Four series, as well as the wedding things of the series All’s Well. End’s Well Too 2011. They are all brand works.
- Relying on the big platform to produce films
In addition to the sufficient finance support, the media platform of Enlight Picture on the promotion offered a wide range of channels to support the films invested and distributed by Enlight Picture. Besides, the operation of film companies provides the best entertainment for media platforms, presenting a positive interaction between the two. Enlight Picture, depending on the entertaining media platform-Enlight Media for operation, investment, production and distribution in films, not only gains the experience of interactive business operation for film brand and entertainment marketing network, also satisfies the trend in which the film production model is established under the framework of the industry-oriented media.
- No focus on establishment of cinemas to create asset-independent entertainment companies with all the efforts
While many enterprises in the circle such as Huayi Brothers, Bona Pictures, Galloping Horse and Golden Harvest are busy “staking” the layout of the industry chain and developing the business of film production, Enlight Picture did not follow. In contrast,, with all the efforts, it is establishing an asset-independent entertainment company. Entgroup believes that the development of theater business should be on the premises of heave fund investment. Besides, the return cycle of funds is relatively slow. This action of Enlight Picture may centralize the fund capacity to fully develop the middle and upstream business of the film industry.
LETV Pictures
- Expected increasing of “Talents” and “Fortune” in the film industry
LETV Pictures outperformed in the film industry in 2010. In 2010, LETV Pictures has participated in the distribution of two movies- Welcome to Sha-ma Town and Lover’s Discourse. In terms of film production, it released Welcome to Sha-ma Town and Guang Gong after Machine Man. LETV Pictures extends to the upstream of the film industry by providing the first-hand information and resources for LETV.com which is under its leadership. With “Human Resources” and “Funds”, the performance of LETV Pictures performance is expecting. First of all, it takes the initiatives to prepare human resources for creating the entertainment empire. At the beginning of 2011，the former President of Enlight Pictures Zhang Zhao joined LETV Pictures,and he acted as the OEC and the Director. Zhang Zhao had rich experience in the field and led his team to invest and distribute over 20 films in Enligh Picture. In addition, in terms of funds, LETV Pictures and Hangzhou Bank had hold the Signing Ceremony on Strategic Cooperation in Beijing, claiming to provide RMB 100 million of Comprehensive Credit. Both parties will fully and completely cooperate in the movie investment field. The plenty of funds is to be in favor of LETV Pictures for film investment in 2011.
Dadi Movie
Dadi Cinema belongs to Dadi Cultural Propagation and is the wholly-owned subsidiary of Sino-I Technology Limited listed in Hong Kong. The Group is devoted to offering all-round services for cultural propagation. Its business target is to construct a new generation media network through high-tech digital network methods. By developing the innovation business model and operating mode, it aims to be a multimedia communication system integrating editorial, production, distribution, operation and management. The business of Dadi Times Cultural Propagation (Beijing) Co., Ltd includes video playing, film production, broking services, agent of copyright, record-making and advocacy, etc.
After the development of a decade, Dadi Times has created a professional managing team compromising of almost 1000 employees specializing in movie making, copyright buying, terminal construction, R & D of new media technology, investment and financing, editing and type setting. It has become a fundamental framework of national development. At present, it has entered into the strategic partnership with China Film Group, Huaxia Film Distribution Co., and Shanghai Film Group, etc.
EntGroup is China’s leading entertainment research service center, focusing on Chinese film and animation industry. We provide consulting services through comprehensive industry reports, customized research as well as enbase to meet the requests concerning Chinese entertainment business. EntGroup also operate online platform for entertainment industry at http://english.entgroup.cn/index.aspx
