In 2014, China’s total film audiences increased rapidly again, with a year-on-year increase of 218 million man-times. In age distribution, China’s film audiences between 19 and 40 accounted for 87% of the total in recent 2 years, among whom, audiences aged between 19 and 30 accounted for more than 50% and became the major film audiences; in education background distribution, audiences with a bachelor’s degree or junior college’s degree accounted for 80%. Senior intellectuals and white collars became the core audiences in China, whose consumption and demands for films reflect the situation of major film audiences.
Meanwhile, the new force of Chinese films is emerging rapidly as new or cross-over directors’ works and topic and fan films increased significantly. Such films break the fixed model and are favored by youngsters and core audiences. With the development of theaters, audiences can accept increasingly extensive contents and information, be able to and tend to have fixed and fine demands for film contents.
About EntGroup
EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.
EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn
About EBOT
EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.
For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
Leon (President) Tel: 86-10-85899985-813 E-mail: leon@entgroup.cn;
Amy (Vice President) Tel: 86-10-85899985-847 E-mail: amy@entgroup.cn
