Average Ticket Prices
According to data collected on ticket prices of the 100 top grossing cinemas in China, the average price of tickets was 40.4 RMB. Shanghai Peace Cinema was the most expensive at 69 RMB, followed by UME Cineplex at 61 RMB. The lowest average price was 28 RMB, an average of Nanjing Shangying Cinema, Zhejiang Hengdian Cinema and the Urumqi Oscar Cinema.
Average Number of Screens and Seats
According to data collected, all of the 100 top grossing cinemas are relatively large with an average of 8.6 screens and seating reaching 1,500. This explains why these top cinemas maintain high levels in terms of revenue per seat per day, revenue per theater per day, number of showings per theater per day and attendance.
In terms of specific operational indicators, the top 100 cinemas had an average per day per seat revenue of 78 RMB, an average per day per theater revenue of 133,381 RMB and an average number of showings per theater of 5.6. At a length of two hours per showing, the average length of operation for a single theater would be 13 hours and attendance averages at 34%. This shows that overall revenue is brought in during peak times and the operation of a cinema is mostly decided by whether the venue can operate and use its theaters more efficiently.
Cinema rankings in China changed considerably in 2010. Guangzhou’s Feiyang Cinema fell to number 15 because its two branches were counted separately and it just so happens that list was topped by the previous year’s number six, Beijing’s UME Cineplex, whose box office sales for the year pushed nearly 100 million RMB. Meanwhile, the level of the top ten cinemas rose from 50 million RMB to 60 million, a range newly entered by Shanghai’s Peace Cinema and Fuzhou’s Jinyi Cinema.
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