Week 36: 'Mission: Impossible', 'Minions'- Only Enemy to Each Other
According to EBOT statistics, mainland boxoffice gross in the 36th week (Sep. 7-13, 2015) slightly rose 4% to $125 million than the 35th week, seeing an increase of 55% y-o-y. Moviegoers this week totaled 23.83 million, up 18% w-o-w.
Tom Cruise’s “Mission: Impossible — Rogue Nation” fired off $17million on last Tuesday debut and notched up $86.4 million in its first six days ruling China’s market. Following after “Rogue Nation”, “Minions” was crowned the No. 2 film with $18.85 million on Sunday’s debut, accounting for 15.1% of last week’s market share. Targeting different demographics, the two Hollywood productions dominated nearly 85% of ticket receipts in week 37, and will continue to battle with each other in the upcoming week.
Having a little leftovers to share , “The Dead End”, a Chinese crime and suspense filicks, maintained the fifth place by putting another $4.84 million into $46.75 million total gross. It turns out “The Dead End” the best-selling works of its director, Cao Baoping.
"Terminator Genisys” fell from No.2 to No. 4, earning $4.17 million for a $113.24 million total gross. After 60 days’ screening, “Monster Hunt” speeded down to $2.8 million for week 36. Its $381.86 million total gross has successfully become the new top-earning film record in mainland China, surpassing “Furious 7.”
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EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.
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