According to EBOT statistics, mainland box office total revenue in the 37th week (Sep. 14-20, 2015) dropped below $100 million to $91 million, down 28% w-o-w, still up 77% y-o-y. Movie admissions of this week dropped 28% to 17.27 million than its last week.
"Mission: Impossible-Rogue Nation” and “Minions” still controlled the Chinese audience’s ticketing-buying intentions with close scores of $33.7 million and the other $31.27 million in both of their second week. Sony’s “Pixels”, top 3 earning film, averagely accounted for 13.4% of last week’s market, grossing $12.14 million for its first six-day venture in the Middle Kingdom.
"Assassination”, imported action and crime film from South Korea, marked up four-day opening gross of $3.9 million in the fourth place. Ranking behind “Assassination”, domestic production “Ulterior Motive” cumed $1.49 million on 289,274 admissions. “Saving Mr. Wu” obtained $1.22 million as well as moviefans' social-media promotion during weekend previews.
"The Hundred Regiments Offensive" totally earned $63.23 million for 24 days by adding $910,000 in week 37, ranking No. 7. No.8 was taken by "The Dead End" with $840,000 into $47.6million total for 25 days. Rounding out top 10 were "Evil Call" and "Monster Hunt".
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About EntGroup
EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.
EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn
About EBOT
EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.
For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
Leon (President) Tel: 86-10-85899985-813 E-mail: leon@entgroup.cn;
Amy (Vice President) Tel: 86-10-85899985-847 E-mail: amy@entgroup.cn
