- Type：Annual Report
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Abstract
Based on the data of“ iResearch’s 10th research on China Internet Users Online Consuming Behavior”, this report conducts research on online video users’ behavior in China. It include survey about the acceptability of online video service, the choice on video program, and understanding for self-made plays, build-in advertisement and paid video among online video users. This report analyzes the behavior pattern and group characteristics of online video users so as to provide valid suggestions for video operating enterprises.
Report Directory
I. Background
II. Methodology
III. Definitions
IV. Abstract
V. Text of Report
Table of Contents
1. Classification of Online Video
2. Analysis on Basic Attributes of China Online Video Users in 2010
2.1 Gender Distribution of China Online Video Users between 2008 and 2010
2.2 Age Structure of Online Video Users in China between 2008 and 2010
2.3 Education levels of China Online Video Users in 2010
2.4 Employment status of Online Video Users in 2010
2.5 Region Distribution of Online Video Users in 2010
2.6 Monthly Income levels of Online Video Users in 2010
2.7 Marital Status of China Online Video Users and Their Children’s Age Structure in 2010
2.8 Online Time per Day of China Online Video Users in 2010
2.9 Internet Access Locations of China Online Video Users in 2010
3. Analysis of China Online Video Users’ Habitual Practice in 2010
3.1 Media Viewing Time of China Online Video Users in 2010
3.2 Video Contents and TV Programs Frequently Viewed by China Online Video Users in 2010
3.3 TV Programs Frequently Viewed by Online Video Users of Different Genders in 2010
3.4 Video Contents Frequently Viewed by Online Video Users of Different Genders in 2010
3.5 Reasons for China Online Video Users to Watch TV Programs in 2010
3.6 Preferred Ways of China Online Video Users when Watching Videos in 2010
3.7 Main Reasons for China Online Video Users to Choose Video Websites or Streaming Media Software in 2010
3.8 Service Condition of Terminals when China Online Video Users Watching Videos in 2010
3.9 Ratio of China Online Video Users Watching the Whole TV Series on Video Website in 2010
3.10 Names of TV plays which are entirely watched online by China Online Video Users in 2010
4. Analysis of China Online Video Users’ Willingness to Pay for Videos in 2010
4.1 Willingness of China Online Video Users to Pay for Video Content in 2010
4.2 China Online Video Users’ Acceptable Consuming Amount per Month for Videos in 2010
4.3 Video Contents for which China Online Video Users of Different Genders Willing to Pay in 2010
5. Analysis of China Online Video Users’ Understanding on Self-made Plays in 2010
5.1 Chinese Online Video Users’ Understanding on Self-made Plays in 2010
5.2 Websites Chosen by China Online Video Users when Watching Self-made Plays
5.3 China Online Video Users’ Opinions on Self-made Plays in 2010
5.4 China Online Video Users’ Preference for Self-made Plays in 2010
6. Analysis of China Online Video Users’ Acceptability for Build-in Advertisement in 2010
6.1 China Online Video Users’ Acceptable Positions of Build-in Advertisement in 2010
6.2 Attitudes of China Online Video Users for Build-in Advertisement (2010)
