CHINESE 

China Online Video Research Report 2010-2011

  • Type：Annual Report
  • Pages：37
  • Charts：
  • Price：3300 $    2400 €


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Abstract
 
In 2010, China online video users keep increasing. The number of the users who used online video amounts to three hundred twenty seven million, increasing 41.7% year on year. In terms of user growth curve, there is an obvious peak of increasing user between 2007 and 2010. In the future, limited by the total number of Internet users, the growth rate of video user will decline. It is expected that the number of video user will reach about four hundred eighty three million in 2013.
 
Report Directory
 
I. Research Background
II. Methodology
III. Definitions
IV. Abstract
V. Text of Report
 
Table of Contents
 
1. Categories of Online Video
2. Overview of China Online Video Market in 2010
2.1 The User Scale of China Online Video from 2006 to 2013
2.2 The Market Scale of China Online Video from 2009 to 2014
2.3 Income Structure of China Online Video from 2009 to 2014
2.4 Advertising Revenue of China Online Video from 2009 to 2014
2.5 Advertising Revenue Share of China Online Video from 2009 to 2014
3. Analysis of the Industrial Environment and Current Situation of China Online Video from 2010 to 2011
3.1 Analysis of Investment Environment of China Online Video
3.1.1 Investment Periods of China Online Video Websites from 2005 to Feb., 2011
3.1.2 Single Investment Average Amount of China Online Video Industry
3.1.3 Analysis of Capital Raising in China Online Video Industry
3.2 Development Trend of China Online Video Industry
3.2.1 Operation Status and Development Trend of 2010-2011 China Online Video Industry
3.2.2 Analysis of 2010 China Online Video Industry Copyright
4. Monitoring Data of iUserTracker Online Video Users’ Successive Behaviors
4.1 Analysis of 2010 Online Video Websites Overall Indicator
4.1.1 iUserTracker – Top Ten in Monthly Reach List of 2010 China Online Service categories
4.1.2 iUserTracker – Monthly Reach of China Online Service from Jan. to Dec. of 2010
4.1.3 iUserTracker – Monthly Hours of China Online Video Websites from Jan., 2010 to Dec., 2010
4.1.4 iUserTracker – Monthly Page Visits of China Online Video Websites from Jan., 2010 to Dec., 2010
4.1.5 iUserTracker – Monthly Hours of China Internet TV Software from Jan., 2010 to Dec., 2010
4.2 Analysis of Online Video Websites’ Rank List Indicator
4.2.1 iUserTracker – Top Ten in the Monthly Reach List of 2010 China Online Video Websites
4.2.2 iUserTracker – Top Ten in the Total Monthly Page Visits List of 2010 China Online Video Websites
4.2.3 iUserTracker – Top Ten in the Annual Total Page Visits Share List of 2010 China Online Video Websites
4.2.4 iUserTracker – Top Ten in the Annual Total Hours List of 2010 China Online Video Websites
4.2.5 iUserTracker-Top Ten in Monthly Reach List of 2010 China Mainstream Internet TV Software
5. iAdTracker’s Internet Ads Monitoring System Data of Online Video
5.1 iAdTracker – Internet Ads Income of China Core Online Video Websites in 2010
5.2 iAdTracker – Advertiser Structure of 2010 China Online Video Industry
5.3 iAdTracker – Advertising Content of 2010 China Online Video Industry
5.4 iAdTracker – Top Fifteen List of 2010 China Online Video Advertiser
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