China Mobile Video User Research Report 2010 – 2011

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The report shows mobile video users are mainly composed of middle school students. Mobile video users’ prominent feature is they have low or middle level of education. The report analyzes the attribute of users in more detail and expounds users’ Internet access by mobile phone and application service for users. Moreover, based on analysis of mobile video users’ preference for service, the report provides relevant participants with reference and strategic support to explore practical profit-making methods.

Report Directory

I. Research Background
II. Methodology
III. Definitions
IV. Abstract
V. Text of Report
 

 

1. Analysis of Mobile Video Users’ Attribute
1.1 Gender Distribution of China Mobile Video Users in 2010 and 2011
1.2 Age Structure of China Mobile Video Users in 2011
1.3 Education Levels of China Mobile Video Users in 2011
1.4 Monthly Income levels of China Mobile Video Users in 2011
1.5 Top Ten Occupations of China Mobile Video Users in 2011
1.6 Monthly Mobile Phone Bill of China Mobile Video Users in 2011
2. Research of Online Behaviors by Mobile Phones of China Mobile Video Users
2.1 Internet Access Frequency by Mobile Phone of China Mobile Video Users in 2011
2.2 Brands of Mobile Phones Used by China Mobile Video Users in 2011
2.3 Mobile Operating System Used by China Mobile Video Users in 2011
2.4 Online Behaviors of China Mobile Video Users in 2010 and 2011
3. Analysis of Application Service for China Mobile Video Users
3.1 The Reasons Why China Mobile Video Users don’t Use Mobile Video in 2010 and 2011
3.2 Category of Mobile Video Websites Frequently Visited by China Mobile Video Users in 2011
3.3 Top Ten Mobile Video Websites Frequently Visited by China Mobile Video Users in 2011
3.4 Mobile Video Websites Frequently Visited by China Female vs. Male Mobile Video Users in 2011
3.5 Ways of Watching Video by China Mobile Video Users in 2010 and 2011
3.6 Video Watching Frequency of China Mobile Video Users in 2010 and 2011
3.7 Time Chinese Mobile Video Users’ Watching Video in 2010 and 2011
4. Analysis of Users Preference for Mobile Video Service
4.1 Mobile Video Service Used by China Mobile Video Users in 2011
4.2 Factors Impacting China Mobile Video Users’ Payment Willingness in 2011
4.3 Monthly Expenditure on Watching Mobile Video of China Mobile Video Users in 2011
4.4 China Mobile Video Users’ Attitudes toward Mobile Video Advertisement in 2011