Mainland Box Office Chart for Week 33, 2012

2012/8/22 15:15:00(Beijing Time)    by: Entgroup Consulting

According to enFilmbase’s China film boxoffice statistics, mainland boxoffice gross in the 33th week (Aug.13-19, 2012) reached $49.17 million, a slump of 5% from last week. Moviegoers this week totaled 9.3 million, also down 3% when compared to the numbers from last week.

The detective film "The Bullet Vanishes" had a not-bad debut with $12.89 million over six days in release, topping the weekly boxoffice chart in mainland China. Spy-themed movie "The Silent War” collected another $10.9 million this past week, sitting at the number two spot, while it totaled $30.74 million since debuted on 7 August. Hollywood animated title “Ice Age: Continental Drift” continued its solid performance, hauling in $8.24 million, which was good enough for third place in its fourth week of release. This past week, domestic films reigned supreme over the boxoffice market, accounting for 78% of the weekly gross.

Before two Hollywood blockbusters “The Amazing Spider Man” and “The Dark Knight Rises” fight out with each other in the coming weeks, as many as ten newly-released films started their theater run this past week. Amongst, the detective film “The Bullet Vanishes” was good enough for a hungry market, debuting to the top spot with $12.89 million over six days in release. Produced by Derek Yee and starring Hong Kong megastar Nicholas Tse as well as veteran actor Sean Lau, the film has a star-studded producing team which guaranteed the high quality of the film and its commercial success. On the other hand, the action-packed detective genre is relatively rare in mainland film market- the delicately designed plot filled with horror, suspense and tension, successfully caught the audiences’ eye and grasped money from their wallets.

The espionage film “The Silent War” continued its strong performance in its second week of release, adding $10.9 million for a total of $30.74 million, regardless a bunch of newly-released films which joined the fierce competition on boxoffice this past week.

Hollywood animated feature film “Ice Age: Continental Drift” maintained its dominance among animated titles which got screened during the summer slot, taking in another $8.24 million this past week. “Ice Age: Continental Drift” now officially became the second-grossing animated feature films in mainland China historically.

After disappeared from big screen for ten years, ancient-costumed comedy series “The Lion Roars” got back with the same producing team such as Hong Kong movie-star Cecilia Cheung and director Joe Ma, but the former leading actor Louis Koo is replaced by the most popular actor Little Shenyang. The sequel “The Lion Roars 2” collected $4.76 million over three days in release, suffering a not-good debut comparing to its original film’s boxoffice number.

According to enFilmbase statistics, newly released film “The Bullet Vanishes” ruled over mainland boxoffice screenings, enjoying 19% of the market share in terms of total number of screenings, followed by “The Silent War” and “Ice Age: Continental Drift”, which took over 17% and 12% respectively. Ancient-costumed comedy “The Lion Roars 2” endured a relatively low number of screenings of 7% market share, comparing to that of “I Love Wolffy”, which took 10% of the market share, though the “The Lion Roar 2” enjoyed higher average admissions per screen.

Chinese Valentine's Day comes to the next week, and seven fresh films including five of these are romantic stories, are set to hit mainland theaters in the coming week. Next week the following films are going to be released in mainland market.

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