Moviegoers' Attitude toward Film Genres

2011/12/15 14:42:00 (Beijing Time)   Source:EntGroup Consulting    By:

According to EntGroup’s “China Film Industry 2011”, mainland audiences hold more average attitude towards special film formats. 58% of the audience chooses 3D format, while 36% among them chooses both 3D and IMAX format, 22% among them prefers 3D only.  Only 9% of the audience prefers IMAX only. This shows that the audience is generally rational with their choices on film formats. They do not chase the trends blindly.

The audience selects sci-fi, action, disaster and fantasy as most suitable genres for 3D films. This shows that the audience on one hand expects stunning visual presentation; they also hope to see new topics and stories.

Sci-fi, animation, comedy and disaster are most favored genres for IMAX formatted films, to meet with higher demand on picture quality for IMAX’s giant screen experiences.

Action, comedy, romance and sci-fi are the most favorite movie genres, especially action and comedy. The two genres each gets around 50% support from the audience.

EntGroup is China’s leading entertainment research service center, focusing on Chinese film and animation industry. We provide consulting services through comprehensive industry reports, customized research as well as enbase to meet the requests concerning Chinese entertainment business. EntGroup also operate online platform for entertainment industry at

Enbase, database of EntGroup, it includes information of over 300,000 films and television productions, data of Chinese cinemas and films (e.g. Box-office Records, Weekly attendance, Theatre revenue, etc)

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