Mainland Box Office Chart for Week 28, 2012

2012/7/18 15:39:00(Beijing Time)    by: EntGroup Consulting

According to enFilmbase’s China film boxoffice statistics, the mainland boxoffice gross in the 28th week of 2012 (July 9-15) was 53.17 million, a 13% decrease from the previous week. Moviegoers this week totaled 9.7 million, a 6% slumpwhen compared to theprevious week numbers.

Young Mongolian director Wuershan’s “Painted Skin: The Resurrection” collected an estimated $16.25 million over the past week for a three-week total ofover $100.02million, easily defending the championship of the boxoffice chart for a third straight week. Newly-released martial arts film “The Four” debuted at number two on the weekly boxoffice chart in mainland China with an impressive $13.03 million over four days in release. Contemporary drama “Caught in the Web” dropped to third place in its second week of release, with $9.69 million boxoffice receipts. This past week, domestic films continued to reign supreme over the boxoffice market, accounting for 88% of the weekly gross.   

Produced by Enlight Media, martial arts flick “The Four” boasts a stellar cast, including Deng Chao, Liu Yifei and Anthony Wong, and directed by Gordon Chan. The hit is adapted from an eponymously named martial arts work of fiction by renowned writer Wen Rui’an. Though the film received mixed reviews among audiences, it exceeded expectationswithboxoffice receipts of $13.03 million over four days in release.

The smash hit “Painted Skin: The Resurrection” once again ruled the boxoffice chart this past week with a strong $16.25 million performance. Though it suffered a drop of 55% compared to the boxoffice number of its previous week, the fantasy-based action title has totaled over $100.02 million over three weeks in release. Those figures put“Painted Skin 2” on target to out-do China's previous overall boxoffice champion, “Let the Bullets Fly” (2010), which grossed a total of $101.37 million in mainland China.


After a three-year absence from the silver screen, the fourth installment of the animated feature franchise film “McDull” started its theatrical run on 10 July. The cartoon piglet garnered $3.62 million over six days in release, which is somewhat lackluster when compared to the opening three-day$3.66 million performance of its third entry “McDull Kung Fu Kindergarten” in 2009.

The first Chinese thriller-astrology-themed film,“The Zodiac Mystery”,has been produced byLe Version.(This topic has been popular with young people for a while, however.) The original subject title earned $1.23 million over three days in release. Martial arts flick “Wu dang”, added $2.23 million for a total of $5.41 million inits second week of release. The one and only revenue-sharing foreign film that listed on the top-ten chart, “Madagascar 3”, has grossed a total of 32.78 million here over thirty-eight days in release.

 

According to enFilmbase statistics, “Painted Skin:The Resurrection” maintained dominance in mainland boxoffice screenings , taking over 22% of the market share in terms of total number of screenings, followed closely by “Caught in the Web”, which took in 17%. Martial arts flick “The Four” took an additional 14% of the weekly screenings, while the newly-released hit enjoyed relatively high average admissions per screen of 39 persons per screen.

It seems as though the so-called “Support for Domestic Films” policy will last at least another week as most the fresh films are China-produced titles. Thriller “Bunshinsaba”, directed by Korean director ByungkiAn, is going to thrill mainland audiences over the nation since 16 July. Next week the following films are set to hit mainland theaters.

EntGroup is China’s leading entertainment research service center, focusing on the Chinese film and TV industry. We provide consulting services through comprehensive industry reports, customized research, and enbase to meet the requests concerning the Chinese entertainment business. EntGroup also operates an online platform for the entertainment industry at http://english.entgroup.cn/index.aspx

enbase is an up-to-date database system developed by EntGroup. It contains detailed information on more than 300,000 films and television shows, including information on distributors, directors, cast, etc as well as film boxoffice records and audience attendance rates.

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