According to enFilmbase’s China film boxoffice statistics, mainland boxoffice gross in the 24th week (Jun. 11-Jun. 17, 2012) reached $37.07 million, almost the same number as of last week's. Moviegoers this week totaled 6.67 million, up 4% when compared to last week’s numbers.
Lionsgate’s newest hit “The Hunger Games” debuted to top spot at the weekly boxoffice in mainland China with an inspiring $10.39 million, despite challenges from other two Hollywood blockbusters. Paramount Pictures' “Madagascar 3” finished the week here with $8.81 million, while the animated threequel has totaled $17.79 million over ten days in release in mainland marketplace. “Men in Black III” continued its strong performance, adding $7.73 million for a total of $74.98 million in its fourth week of release. Local film “First Time” maintained its dominant position on the domestic titles chart with weekly boxoffice receipts of $2.59 million. Again, this week mainland boxoffice was dominated by the top three titles, all of which were imported from Hollywood. Together, these blockbusters accounted for 73% of the weekly gross.
Led by two smash hit “The Hunger Games” and “This Means War”, the invasion of eye-popping Hollywood blockbusters was ever intensified, accounting for 78% of the mainland China weekly gross this past week. Lionsgate’s “The Hunger Games” opened on 14 June in mainland theaters. The $70 million-budget movie, which is an adaptation of the immensely popular young adult novel, scored enormous boxoffice receipts across North America since it debuted there in March. “The Hunger Games” set so many groundbreaking records in its domestic market. It did score the top debut ever for a non-sequel in all time, and also set a new March opening weekend record this year. In mainland China, though “The Hunger Games” failed to take such crazy numbers as it did in its home country, the bestselling book-turned-movie zapped “Madagascar 3” to win the weekly boxoffice chart with an impressive $10.39 million. “The Hunger Games” is deemed to be the first Hollywood title that benefited from the recent increased foreign movie quota, while the Hunger Games series seems to have brighter future in this booming film market.
According to enFilmbase statistics, “Madagascar 3” undoubtedly ruled the mainland boxoffice screenings with more than 70,000 screenings this past week, though it suffered a sharp drop of average attendance when compared to its previous week’s number. The animated feature film enjoyed 29 attendances per screen previous week while it just had 18 attendances per screen this week. “Men in Black III” enjoyed almost the same screening numbers as “Madagascar 3” did, it also benefited from a high average ticket price of RMB 43 Yuan.
A Chinese traditional festival called Dragon Boat Festival begins next week (Jun. 18- Jun.24, 2012) with a nation-wide three-day-long weekend. Total seven fresh films will be released in Mainland China in the coming week. "Brave" the latest Disney-Pixar animated feature film is set to hit silver screens on 19, June, in both mainland China and North American’s theaters.
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