According to enFilmbase’s China film boxoffice statistics, mainland boxoffice gross in the 23th week (Jun. 04-Jun. 10, 2012) reached $36.99 million, down 29% from last week. Moviegoers this week totaled 6.39 million, for a decrease of 22% when compared to last week’s numbers.
"Men in Black III” topped the boxoffice chart in mainland China for a third straight week, adding 14.82 million for a total of $67.25 million in its third week of release. “Madagascar 3” debuted at the second place bringing in an expected strong boxoffice cume of $8.98 million over three days in release. “The Avengers” sustained its tremendous theatrical run, hauling in $2.37 million during its sixth week for a total $89.66 million here over the past thirty-seven days in release. Local film “First Time” led the domestic titles chart with boxoffice receipt of $1.73 million over three days in release. Again, this week mainland boxoffice was dominated by the top four titles, all of which were imported from Hollywood. Together, these blockbusters accounted for 76% of the weekly gross.
Leading by “Madagascar 3”, five newly released titles out of eight got the chance to sit at the top-ten chart this week, but none were qualified to join the competition with “Men in Black III” in terms of boxoffice cume. “Men in Black III” has been doing solid business, contributing another $14.82 million this week to its total gross $67.25 million gained here. The black suited Agents joined together to win the top spot for the third time.
Dream Work’s animation film “Madagascar 3” hit mainland theaters this week with a strong performance of $8.98 million gained over three days in release. The threequel easily surpassed the total boxoffice number of $34 million that “Madagascar 2” made in 2009, mainland China. Worldwide, the “Madagascar 3” has earned $60.3 million in its first week, passing the original entry’s total gross of $47.2 million, but slightly less than its first sequel’s total gross of $63.1 million.
On local films side, romance “First Time”, starring the rising movie star Mark Chao and Angelbaby, gained $1.73 million over three days in release. Thriller movie “BiXian Panic” debuted at number six with $1.58 million over its first three days in release. The low-budget film stole the hearts and the wallets of the teenagers (particularly the high school student who just finished their admission exams to university). The thriller is regarded as a dark horse by some critics.
According to enFilmbase statistics, influenced by too many new films released during the past seven days, “Men in Black III” suffered a sharp drop of numbers of mainland boxoffice screenings, just taking 26% of the market share in terms of total number of screenings, while its previous week’s number was 41%. “Madagascar 3” and “Mirror Mirror” took 12% and 8% respectively. On local films’ side, “First Time” and “BiXian Panic” were favored by the managers of movie theaters, enjoying additional 4.5% and 4.1% of the weekly screenings respectively. It is remarkable that the average admissions per screen of “BiXian Panic” was only less than that of blockbusters “Men in Black III” and “Madagascar 3”, even without starring by any big movie stars.
Next week (Jun. 11- Jun.17, 2012), the following films will be released in Mainland China. Lionsgate’s “The Hunger Games” is set to hit on mainland big screens in the format of 2D and IMAX, on 14 June.
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