Mainland Box Office Chart for Week 20, 2012

2012/5/24 15:09:00(Beijing Time)    by: EntGroup Consulting

According to enFilmbase’s China film boxoffice statistics, mainland boxoffice gross in the 20th week (May 14-20, 2012) reached $37.07million, down 23% from the previous week. Moviegoers this week totaled 5.86million, also decreasing 23% when compared to last week’s numbers.

"The Avengers" reigned supreme in mainland theaters for the third week in a row,garnering $20.46million boxoffice receipts through the seven-day stretch, and giving it a $73.18million cume after sixteen days in release. “Three Musketeers” debuted at second place with a weak $4.44million over six days at the box office. The Mainland film market as a whole seemed to suffer from sluggish growth. With the director’s renowned cross country appeal, Ning Hao’s “Guns N’ Roses” continued to lead the domestic chart, garnering $23.85million over the past four weeks, setting a new record for himself in the process. This week, mainland boxoffice was again dominated by a string of Hollywood titles, which accounted for 83% of the weekly total gross.
 

Hollywood mega-blockbuster “The Avengers”grossed another $20.46million in its third week, again securing it’s position as the number one film in the Mainland marketplace. In North America, the smash hit hauled in an additional $55.64million over the past weekend, bringing its domestic total gross to $458million. It currently sits at number six behind "Shrek 2” on the all time North American boxoffice chart, and has now surpassed “Pirates of the Caribbean 2” to become Disney’s biggest domestic release of all time. Worldwide, the film is approaching the $1.2billion mark, placing it at number four on the all time top ten global box office list, with “Avatar”, “Titanic” and  “Harry Potter and the Deathly Hallows Part 2” ahead of it.

On the local films side, renowned director Ning Hao’s new entry “Guns N’ Roses” surged past the $23.85million mark over four weeks of release, maintaining its domination over all other domestic titles. The black comedy has easily drawn 4.4million moviegoers since its debut, breaking Ning Hao own personal record. Another local release “Warriors of the Rainbow” is also worth mentioning. The Taiwan epic was favored both by audiences and theater managers, enjoying an increased audience attendance of 25% when compared to last week. It’s pulled in $1.61million over eleven days of mainland release. 


  

Amongst the seven new releases this past week, Hollywood 3D action “Three Musketeers” and  “The Grey” debuted at second and third place, with $4.44million and $2.86million respectively. But the wild gap between the top title and the rest is difficult to ignore.

Next week (May. 21-27, 2012), the following films will be released in Mainland China. The most anticipated film should be “Men in Black III” which will hit theaters on May 25. This time the sequel will be showed in 3D and IMAX ten years after “Men in Black II” arrived in China.

This year by far, domestic films are being over run by the overwhelming performance of hollywood titles. According to enFilmbase’s China film boxoffice statistics, only “Flowers of the War” and  “The Great Magician” won the top weekly boxoffice spot on their first and second weeks, respectively.
 

EntGroup is China’s leading entertainment research service center, focusing on the Chinese film and TV industry. We provide consulting services through comprehensive industry reports, customized research, and enbase to meet the requests concerning the Chinese entertainment business. EntGroup also operates an online platform for the entertainment industry at http://english.entgroup.cn/index.aspx

enbase is an up-to-date database system developed by EntGroup. It contains detailed information on more than 300,000 films and television shows, including information on distributors, directors, cast, etc as well as film box-office records and audience attendance rates.

For more information, please contact
Leon (President) Tel: 86-10-85899985-813    E-mail:
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