According to China Box-office statistics by enbase, the mainland Box-office gross in Week 45 (Oct 31- Nov 06, 2011) reached $25.08 million, showing a 10% box-office growth from last month, a 125% increase compared to the same time last year. Moviegoers this week counted as 5.2 million in total, 18% up compared to last month. Hollywood Sci-Fi film "Rise of the Planet of the Apes" easily repeated a top the mainland box office charts this week with $13.54 million. New released “Detective Conan Quarter of Silence” listed top 2 earning a ticket sale of $3.02 million within its 3 screening days. Another fresh film “Starry Starry Night” won top 3 grossing $1.64 million. Domestic films market share continued its gloomy situation slumping to 22%, a new low point comparing to last week’s 42.8% of that while the "Rise of the Planet of the Apes" contributed 54% share to mainland market this week.
It was another big week for "Rise of the Planet of the Apes" which easily repeated the number one grossing $13.54 million, a 32% boost from last week .That brought "Rise of the Planet of the Apes" mainland tally to $23.78million. "Rise of the Planet of the Apes" ‘s North-American sum reached $1.75million, besides its worldwide impressive record, “Apes” ’s sequel is set to be produced. With the reputation of “Conan” series, “Detective Conan Quarter of Silence” scored an estimated $3.02 million in its first week run, followed by the “Apes”.
Under the pressure from Hollywood blockbusters just like "Rise of the Planet of the Apes", “Reel Steel” and “The Adventures of Tintin “, low/medium-budget local films’ market share have been squeezed to a little space and performed pathetically during November.
Tom Lin’s “Starry Starry Night”had an impressive opening week in mainland, taking $1.64million over its four days, dominating in Domestic films. Local thriller “Lost in panic Cruise” declined 30% to $0.97million. That did not meet its goal in terms of ticket sales, due to the overload of the same thriller genre compounding in this week’s screens which caused the audiences feeling a bit aesthetic fatigue.
This week's new domestic movies didn't fare too well in their first frames. “Kora” and “Hello,Mr.Tree!” just got modest box office performances respectively with $0.39 million and $0.30 million, though these two films’good reputation should help propel them at least slightly above that expectation. Low-budget promotion, lack of interest in content of the movies, and the insufficient screening rate help explain why the unsatisfying result appeared.
According to the data published by enbase, benefiting from its strong performance and fresh material, "Rise of the Planet of the Apes" ‘s screening rate was 36% enjoying the most screening rate of this week, followed by “Detective Conan Quarter of Silence” taking a 9% screening rate in its first week. Screens were almost full filled with local low-budget and medium-budget films this week which were not eligible to be the threat to "Rise of the Planet of the Apes" in terms of screening rate.
Enbase is an up-to-date database system developed by entgroup. It contains detailed information of more than 300,000 films and television shows, including information of the distributors, directors, cast, etc as well as film box-office record and audience attendance rate.
