Week 35: 'The Hundred Regiments Offensive' Tops Holiday

2015/9/9 18:39:00(Beijing Time)    by: Entgroup Consulting

According to EBOT statistics, mainland boxoffice gross in the 35th week (Aug. 31-Sep. 6, 2015) reached $120 million, a drop of 28% than the 34th week, yet up 28% y-o-y. Moviegoers this week totaled 20.11 million, down 18% w-o-w.

"The Hundred Regiments Offensive” boosted its second week revenue into $39.4 million due to a memorial holiday for China’s 70th Anniversary of the Allied victory over Japan. 99728 of showings had been mostly booked by schools, government organizations and state-owned enterprises, gathering 5.6 million admissions during last week. Falling into the second place, “Terminator Genisys” stood still on additional $26.7 million and shared 22.2% of the market total gross in a cooling-down week. Award winner “The Dead End” enjoyed $22.4 million box office with a healthy word-of-mouth since release, which marked $42.95million total gross in 11 days.

Lagging behind top 3 films, Johnnie To’s “Office” earned $6.9 million for its first 5 days’ screening.After 53 days running, “Monster Hunt” grossed $389 million and saw a short distance to surpass “Furious 7”.

Inspirational comedy, “Go Away Mr Tumor,” went down last week’s top 4 to top 6, making $3.45 million in its fourth week. Its cumulative gross reached $81.6 million. Hou Hsiao-hsien’s “The Assassin” earned $3.02 million, for an 11 day cumulative of $9.39 million. 

Rounding out top 10 were three new films in 35th week, which totaled $4.89 million.

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EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

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About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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