2014-2015 China Film Industry Report: Abstract I
Capital, Internet economy and industrialized layout of film & TV became the main economic environment factors for development of the film industry in 2014.By middle December 2014, there had been 159 cultural industry M&A cases, involving the capital of USD 16.1 billion, while the figures in 2013 were 96 and USD 8 billion respectively. In 2014, the capital penetrated into the film industry in a pyramid-shaped manner: capital heat and prosperity in 2013 continued in the beginning of the year; number of M&As, participants, capital scale and valuation level surged in the middle of the year, mainly in the form of film & TV fund, backdoor listing, M&A of listed company and group listing; at the end of the year, internal and external causes such as audit results, performance VAM, strategy adjustment and capital return led to M&A failure, expectation failure and audit suspension, so thatthe capital investment cooled down temporarily.
Subjects of Internet economy and commerce represented by BAT started involvement in film & TV business and established companies or business divisions such as Iqiyi Film, Baidu Film, AliFilm and Tencent Film+ to develop the stock market of the film industry chain and incremental links of post-film industry chain. Video websites such as Heyi Film and Tencent video invested in films and participated in joint production, played the role of online marketing, and established entertainment and interaction platforms for fans to explore Internet big film production model
Listed films and video companies sought for diversified development and improvement of the industry chain. For example, Huayi Brothers acquired maizuo.com, completed a private placement of USD 579 million and established strategic cooperation with Tencent and Alibaba; Enlight Media acquired an animation company, bought shares from a game company, and established a joint venture with 360 to try film pay per view; Huace Media planned film business, founded Beijing Film Operation Center and joint venture HuaceIqiyi Media and established 7 major business groups to gradually improve its full media channel matrix; meanwhile, it accelerated implementing its internationalization strategy, became a shareholder of Korean company NEW and introduced more international content resources.
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