Week 28: Summer Season at New $285M Weekly Peak
According to EBOT, mainland boxoffice gross in the 28th week (Jul.13-19, 2015) totaled $285million, increasing 71% from week 27 and up 104% y-o-y. Moviegoers this week boosted to 51.17million, with 65% weekly increase.
Directed by Raman Hui, “Monster Hunt,” was launched on last Thursday with $26million opening gross. It was safely ranked top with $107.02million in four-days’ screening. Showing in multiple formats, such as 3D or IMAX, “Monster Hunt” attracted over 17.92million audiences and became most profitable film as enjoying high admission-per-showing last week.
The other remarkable Chinese-produced film, “Jianbin Man”, opened on Friday and enjoyed 176331 showings and $69 million income for three days in the second place. The market’s thrid biggest share was taken by “Monkey King: Hero is Back” which re-gained nearly 200 thousand showings with 10.5 million animation audiences in its second week. It added $59.71million into $75.12million total gross. The vie between two youth romances could be found in the fourth and fifth place. “Forever Young,” last week’s No.2, surpassed former week champion“Tiny Times 4.0” with $18.13million in the 28th week.
Animation “Shaun The Sheep Movie,” the only imported film in top 10 ranking, gained $4.27 million inthe sixth place, totaling 26,000 screenings in 3 days. “Monk Comes Down The Mountain,” stood on No.7 by adding $3.5 million for $64.3 million. The next came to another animation,“GG Bond,” taking $2.28 million and backward to eighth spot. “SPL2” also saw a drop in 28th week, earning $0.35million. Yet “Begin Again” rose to top 10 and made $280,000 for a 24 days total of $3.22 million.
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EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.
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