Even though "San Andreas" is doing extremely well in China—the disaster flick has earned a whopping $51 million in only six days—its run in first place may come to an abrupt end thanks to the emergence of "Jurassic World".
Universal’s reboot of the wildly popular dinosaur franchise is set to become a massive global hit. The science fiction film’s performance in China will contribute a large chunk to a sum that could end up past $800 million worldwide if everything connects in other key markets. We’re currently predicting that "Jurassic World" will cross $300 million in North America alone. In China, demand for Jurassic World is clearly very high. The 3D-release of the original "Jurassic Park" film earned an impressive $56.5 million back in 2013. Star Chris Pratt is very popular in China thanks to the success of "Guardians of the Galaxy", and he just completed a publicity tour that generated plenty of publicity. According to EntGroup’s EFMT Marketing Index, Jurassic World boasts the highest awareness, intent to purchase and word of mouth of any new release.
While "San Andreas" and "Jurassic World" could end up competing too closely, we’re betting there’s enough room in the market for both. "San Andreas" will likely hit the $100 million mark next weekend and it shouldn’t take Jurassic World too long to do the same.
Only two new films will try to compete with "San Andreas" and "Jurassic World": "Zai Jian Wo Men De Shi Nian", a small-budget effort staring Mike Sui, and "Who Am I?" a film aimed at males 29-39. Expectations are low for both titles.
Phil Contrino, Vice President/Chief Analyst of Boxoffice.com contributed to this article.
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About EntGroup
EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.
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About EBOT
EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.
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