Week 20: "Avengers" Took $53M More, "P.K." Hit Top 2

2015/5/27 10:42:00(Beijing Time)    by: Entgroup Consulting

According to EBOT statistics, mainland boxoffice gross in the 20th week (May 18-24, 2015) dipped to $74.8million, decreasing 57% than its last week, down 8% y-o-y. Admissions of the week shrank into 46% of 19th week, no more than 12.45million.

With a significant reduction of moviegoers, “Avengers: Age of Ultron” still marked up an impressive total gross of $209.39 by taking $52.98million in its second week. Its share also drop to 72.2% in last week’s film market and would gradually fall back with more new contenders. P.K. kicked off with 6.9% market share in the second place, earning $5.14million from 51281 showings and one million audiences. The No.3 film went to a domestic romance flick, “Love Without Distance”, counting $3.55million weekly gross. “Chappie”,  No. 2 film of week 19, stepped back in the fourth place by adding another $2.6million last week.

As market cooling down for blockbusters, middle-budegt ones and arthouse work earned more than their opening week. “The Beloved” moved forward to the fifth place and gained $1.64million, plusing $240,000 vs. openning week. Also, “12 Citizens” rose to No.7 last week , earning additional $1.15million to $1.68million total gross.

After weeks of screenings in advance, “Alibaba and the Thief” eventually debuted and marked up a modest $1.06million opening week gross in the eighth place. “The Left Ear” followed “Alibaba and The Theif” very close, conttibuting $1.02 million to $78 milllion cultimative gross for 31 days. Debuted on the same day as “The Left Ear”, animated film “Home” grossed only$27.7 million in total.

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EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

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About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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