Week 19 Preview: 'Avengers: Age of Ultron' Poised to Dominate

2015/5/12 10:52:00(Beijing Time)    by: Entgroup Consulting

According to Enbase’s China film boxoffice statistics, 6 films below will be released in Mainland China in the 19th week. "Avengers: Age of Ultron" will boost its already impressive global haul with what’s sure to be a healthy tally in China.

Early reports indicate that "Avengers: Age of Ultron" earned nearly $5 million from midnight shows in the Middle Kingdom, which is less than "Furious 7" ($8.7 million) but higher than "Transformers: Age of Extinction" ($3.4 million). There’s little doubt that "Age of Ultron" will shatter the performance of recent Disney/Marvel films in China such as "Captain America: The Winter Soldier" ($118.3 million) and "Guardians of the Galaxy" ($96.1 million). Disney reports that "Ultron"’s global total is already well past $875 million.

According to EntGroup’s EFMT Marketing Index, "Age of Ultron" boasts the strongest awareness and intent to purchase levels of any new release this week. While it will be tough for "Age of Ultron" to top the record-setting run of "Furious 7", it could end up getting pretty close. Disney has orchestrated plenty of publicity opportunities for the sequel.

Local titles this week will have to fight for any business left over. "Mr. Deng Goes To Washington" is a state-sponsored documentary that should garner a fair amount of attention. The "Beloved" and "Death Trip" will be going after young crowds, while "The Light" will appeal more to families. "12 Citizens", a version of America’s "12 Angry Men", could connect with adults who aren’t interested in loud summer blockbusters. 

Phil Contrino & Jonathan Papish of Boxoffice.com contributed to this article.

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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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