Week 18 Preview: ‘Chappie’ Opens During Slow Week

2015/5/5 11:50:00(Beijing Time)    by: Entgroup Consulting

China’s box office is about slow down for a bit in between the record-breaking success of Furious 7 and the impending release of Avengers: Age of Ultron. Three new titles open this week, and Chappie is clearly the strongest of the bunch.

Still, it won’t be easy for Chappie to succeed considering that Furious 7 and Silent Separation (You Are My Sunshine) are both going in strong in the market. Furious 7 is up to $372 million, while Silent Separation has earned $37.7 million. Chappie director Neill Blomkamp scored a modest hit in 2013 with Elysium, a sci-fi flick that earned $26 million in China. Blomkamp’s film will be helped by a cast with strong appeal in China: Hugh Jackman, Dev Patel and Sigourney Weaver. According to EntGroup’s EFMT Marketing Index, Chappie has the highest awareness and intent to purchase levels of all the week’s new releases. Globally, Chappie has earned only $82 million up to this point.

Also opening this week: War on a String, a gangster film, and The King of Tibetan Antelope, a family-friendly animated film. Expectations are low for both titles.

Phil Contrino, Vice President/Chief Analyst of Boxoffice.com contributed to this article.

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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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