Week 14 Preview: ‘Furious 7’ Poised For Massive Chinese Debut

2015/4/7 10:31:00(Beijing Time)    by: Entgroup Consulting

 According to Enbase’s China film boxoffice statistics,only two films below will be released in Mainland China in the14th week (April. 6-12).

As of Sunday, “Furious 7” has already earned a staggering $391.6 million globally. The film’s launch in China this week will boost that sum by a huge margin.

"Fast Five” earned $38.8 million in 2011 and “Fast & Furious 6” tallied $67 million in 2013. A recent publicity appearance from Vin Diesel helped boost enthusiasm that was already quite high. According to EntGroup’s EFMT Marketing Index, “Furious 7” boasts very strong awareness, intent to purchase and word of mouth levels.

Globally, “Furious 7” is definitely on pace to become the next member of the $1 billion global club. The last film to hit that mark was 2014’s “Transformers: Age of Extinction”. 2015 boasts a lot of potential $1 billion films: “Avengers: Age of Ultron”, “Minions”, “Spectre” and “Star Wars: Age of Ultron” all could reach that mark.

"Furious 7” should have no problem ranking in more than $125 million during its entire theatrical run in China, which means it will outgross the previous installments combined.

"Wolf Warriors”, the current #1 film in China, should hold up well even though “Furious 7” is bound to steal a lot of attention away. The war flick has earned a solid $33 million so far.
The only other new title opening this week is “Kung Fu Style”, a homegrown animated flick. According to EntGroup’s EFMT Marketing Index, the film’s awareness and intent to purchase levels are very low.

Phil Contrino, Vice President/Chief Analyst of Boxoffice.com contributed to this article.

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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
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