Things heat up for the three-day Tomb Sweeping Holiday as the romantic “Let’s Get Married” and the adrenaline fueled “Wolf Warriors” square off in a box office showdown. Both films match up well in awareness and intent to purchase according to EntGroup’s EFMT Marketing Index.
Strongly marketed towards the Post-’80/Post-’90 female demographic, “Let’s Get Married” stars Gao Yuanyuan and Jiang Wu in the lead up to their wedding day. Gao was featured in the massively popular 2013 television show of the same name, but Jiang has replaced lead actor Huang Haibo after a prostitu-tion scandal. The TV show has been watched nearly 4.3 billion times according to EntGroup’s Online Viewership Tracker so the franchise has a solid fan base already. However, returning direction Liu Jiang promises a standalone story so both diehard fans of the tv show and new viewers alike can enjoy the film.
Prowling into theaters on the same day, “Wolf Warriors” is an action film geared towards the corre-sponding male demographic. In his second directorial effort, martial artist Jacky Wu also stars as a dis-graced army commando expelled from his squadron who is then admitted into a mysterious special force known as the “Wolf Warriors”. British martial artist Scott Adkins from The Expendables 2 also makes an appearance and should bring in Chinese fanboys obsessed with that American action series.
Other films coming out this holiday weekend include “Insanity”, a psychological thriller which is garner-ing buzz for Sean Lau’s acting, “MidnightGarage” a horror film based on a Hong Kong urban legend about a haunted parking garage, and “Outcast” starring Nicolas Cage which was held over from October.
Aside from “Let’s Get Married” and “Wolf Warriors” duking it out for the top spot, look for a strong hold from this weekend’s #1, “Kingsman”, and perhaps another good showing for "Cinderella” going into its fourth week of release.
Jonathan Papish, Chinese Film analyst of Boxoffice.com contributed to this article.
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About EntGroup
EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.
EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn
About EBOT
EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.
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