Week 11: 'Cinderella' Earned $28M More and 'Love and Love' Opened Strong

2015/3/25 14:24:00(Beijing Time)    by: Entgroup Consulting

According to EBOT statistics, mainland boxoffice gross in the 11th week (Mar. 16-22, 2015) totaled $93.61million, down 6% w-o-w, yet up 54% y-o-y. Moviegoers this week slightly dropped to 17.47million, down 3% than the 10th week.

"Cinderella” maintained the crown of No. 1 film in its second week in mainland China with domestic newcomer, “Lost and Love” chasing after. The weekly gross of “Cinderella” soared to $28.27million, rising 13% from the opening weekend as its admissions mounting to 5.7million. Starring Andy Lau, Jing Boran, Tony Leung and Sandra Wu, “Lost and Love” debuted and earned $18.17million by taking 19.4% of the mainland China’s film market. The touching family moive was followed closely by “Taken 3”, earning $17million in its debut weekend. In the fourth place, “Big Hero 6” hugged $11.59million weekly gross thereafter it cumed $78million in 23 days’ screening. The next was sci-fi, “Jupiter Ascending”, gained additional $4.47million to $45million total gross.

The powerful filcks released in Lunar New Year still held their seats in top 10 listing after over a month. “The Man from Macau II” and “Wolf Totem” respectively earned $3.46million and $2.38 million in the 11th week.

The eighth place was taken by “Paddington” which stepped backward for making $1.94million in its third week’s screenig on 390162 addmissions.  Rounding out the top 10 were a new comer, “Little Big Master” with $1.74million income and the only thriller, “Nowhere to Run”, another $1.58million.

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EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

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About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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