Week 10: 'Cinderella' Waltzed and Earned $25M from China

2015/3/18 14:56:00(Beijing Time)    by: Entgroup Consulting

According to EBOT statistics, mainland boxoffice gross in the 10th week (Mar. 9-15, 2015) reached $99million, down 29% w-o-w, yet up 97% y-o-y. Moviegoers this week totaled 18million, with declining 25% from the9th week.

Disney’s “Cinderella” and “Big Hero 6” held hands at the top of the boxoffice revenue in the 10th week. Accounting for about a quarter of the market share, “Cinderella” earned $25million in its debut weekend. Last week champion, “Big Hero 6”, fell into the second place with $22.68million weekly gross, which cumed $66.36million in 16 days. In the third place, “Jupiter Ascending” added another $16.86million into $40million total gross for 10 days. Following “Jupiter” is “The Man from Macau II”. It still stood at the top-earning list with $10.8million weekly gross and have accumulated $150million total gross since February 19. Also screening for 25 days, “Wolf Totem” notched up $107million box office revenue by making $7.65million in another week’s showing.

"Paddington” maintained the sixth place since debuted in week 9, which took $5.5milion on over 1million moviegoers. With admissions’ shrinking, Jackie Chan’s “Dragon Blade” slowly cashed in $3million last week in 44136 showings. “The Right Mistake” continued to occupy the No. 8 with earning less—$1.96million while “Beijing, New York” stepped behind new film “No Where to Run” with $1.83milion in its opening week.

According to EBOT statistics, the imported films were growing stronger than domestic films in the tenth week. The three pillars in last week, “Cinderella”, “Big Hero 6” and “Jupiter Ascending” contributed totally $65million to mainland China’s film market when no domestic blockbusters plan to open in last 2 week. Comparing week 10 with week 7, the gross of imported film enlarged more than 9 times when the whole market decreased into less than a half. The mainland China’s film market is cooling down from roaring Lunar New Year (week 6 & 7) blockbusters, such as “The Man from Macau II”, “Dragon Blade”, “Wolf Totem”, etc, when it is time for more foreign films to entertain the audiences.

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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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