CHINESE 

Week 7 Preview: ‘Zhong Kui’ Poised For Big Opening During Lunar New Year

2015/2/17 16:59:00(Beijing Time)    by： Entgroup Consulting

Zhong Kui: Snow Girl and the Dark Crystal” is the favorite lead the Chinese market as seven new titles look to capitalize on the lucrative Lunar New Year holiday that begins on February 19. Two sequels—“Where Are We Going, Dad? 2” and “The Man from Macau 2” —will try to follow up on the success their predecessors delivered during the same holiday frame in 2014.

"Snow Girl and the Dark Crysta”l is a 3D action flick about a famous Chinese mythological character who does battle in heaven, hell and on Earth. (Think “Hercules”.) The highly-anticipated effort from director Zhao Tianyu (2011’s “The Law of Attraction”) boasts star power from Chen Kun (“Young Detective Dee: Rise of the Sea Dragon”) and Li Bingbing (“Transformers: Age of Extinction”). “Snow Girl and the Dark Crystal” will have big shoes to fill when it comes to leading the box office during the Lunar New Year: 2014’s “The Monkey King” earned $102.5 million during the same week last year.
"Where are We Going, Dad? 2” and “The Man from Macau II” will test how receptive Chinese audiences are to homegrown sequels. (For what it’s worth, there’s certainly no problem embracing Hollywood’s sequels.) “Where are We Going, Dad? 2” should perform better than “The Man from Macau II”, because the first installment of the reality-show inspired flick earned a healthy $112 million compared to $85 million for “The Man from Macau”.
"Wolf Totem”, a co-production between China and France, is an adaptation of a popular semi-autobiographical Chinese novel from 2004 that focuses about a Chinese student who travels to Inner Mongolia and discovers that the wolf population is being threatened by the government. “Wolf Totem “comes from French director Jean-Jacques Annaud, who also directed “Seven Years in Tibet”. The film will receive an IMAX release.
"Xinnian is Coming Uproar of Chuxi” and “Legend of Rabbit”,  the new local animated flicks, will try to match the recent success of “Boonie Bears: Mystical Winter”, which recently hit $40 million. If “Legend of Rabbit” succeeds, it could indicate a surge in attention paid to China’s animation industry. Hollywood’s efforts continue to dominate that genre.
Also opening: action flick “Dragon Blade” and family comedy “Emperor’s Holiday”.

Phil Contrino, Vice President/Chief Analyst of Boxoffice.com contributed to this article.

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EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

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EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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