Week 5: Triumph of 'Running Man' Thanked to Jiangsu Province

2015/2/11 16:32:00(Beijing Time)    by: Entgroup Consulting

According to EBOT statistics, mainland boxoffice gross in the 5th week (Feb. 2-8, 2015) dipped into $95million, falling 19% w-o-w, and a negative growth of 50% y-o-y. Moviegoers this week totaled 17.3million, with loss of 17% than the 4th week.

"Running Man" lost nearly 12% market share than the week 4, still, maintained the first place of Mainland China’s boxoffice for the fifth week in a row. The “variety TV show movie” was calculated $24.53million weekly gross while its mixed reviews booming. Dropping faster, “The Hobbit: The Battle of the Five Armies” won another $20.15million into $31.75million total gross for its third week in China. The third place was taken by popular animated sequel, “Boonie Bears: Mystical Winter” with modest $14.64million in the poorer week. The anticipated “The Hunger Games: Mockingjay-Part 1” rose to the top 4 boxoffice winner in the one-day debut of the fifth week. Gaining $9.91million from 1644435 admissions, the Hollywood fantasy will strike to survive for strong home-grown romance, “Somewhere Only We Known” to be released on Tuesday.
 
Targeting the coming China’s New Year holidays but not the fierce competition with bunch of domestic blockbusters, “Crazy New Year’s Eve”, “One Night Stud” and “An Inspector Calls” opened in last week and earned $5.77million, $4.75million and $3.93million, respectively.

EBOT statistics shows that “Running Man” took most of film ticket receipts from Jiangsu province to 11.3% in the fifth week. The most rewarding province to “The Hobbit: The Battle of the Five Armies” was Guangdong with 12.4% of the boxoffice revenue. And Guangdong’s share reached 14.1% in making most of contribution to the other imported film last week, “Unbroken”. Moviegoers in the northern provinces, Shandong and Liaoning, prefer to “Running Man” for spending their spare time.


 

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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
Leon (President) Tel: 86-10-85899985-813 E-mail:
leon@entgroup.cn;
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amy@entgroup.cn                 
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