According to EBOT, mainland boxoffice gross in the third week (Jan.26-Feb.1, 2015) reached $116million, increasing 30% from the previous week, yet down 11% y-o-y. Moviegoers this week totaled 20.75million, a growth of 37% than the third week.
"The Hobbit: The Battle of the Five Armies” held on first place in mainland Chinese market with 36.9% and earned another $42.84million for its second week. As the closest film to top spot, "Running Man” started off gainful campaign of boxoffice, gaining over $37million from 7.3million enthusiastic moviegoers in the last week of January. In the third place, “Boonie Bears: Mystical Winter”, an installment of animated series, took $16.1 weekly gross after official release on January 30. “Miss Granny” paced down in the fourth place; it added $5.35million into $57.43million total gross for another week in cinemas. The other animated film “Amazing Pleasant Goat” was ranked No. 5 and made a modest $4.17million debut record.
Ben Stiller’s “Night at the Museum: Secret of the Tomb” dropped to the sixth place, calculating $5.61million total gross for showing 29 days in mainland China. Behind it was Angelina Jolie’s "Unbroken”, which debuted in the last week with $2.4million. “The Seventh Son” continued losing ground from new films, and back to No.8, making only $1.56million in the 4th week. Since the shrinking of admissions and showings, “The Taking of the Tiger Mountain” gained $1million for 0.9% market share and “Lotus Code” took 0.54million from bottom of the top 10 list.
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About EntGroup
EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.
EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn
About EBOT
EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.
For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
Leon (President) Tel: 86-10-85899985-813 E-mail: leon@entgroup.cn;
Amy (Vice President) Tel: 86-10-85899985-847 E-mail: amy@entgroup.cn
Nancy Wu (Director of North America) Tel: 1(323)-723-2650, E-mail: nancy@entgroup.cn.
