Week 5 Preview: "The Hunger Games 3" Poised to Challenge "Running Man"

2015/2/3 9:43:00(Beijing Time)    by: Entgroup Consulting

The Chinese box office is heating up in a major way as we get closer to the Chinese New Year on February 19. This week, twelve new releases will try to push “Running Man” out of first place. The two films that look the strongest are “The Hunger Games: Mockingjay – Part 1” and “An Inspector Calls”.

"Mockingjay – Part 1” made headlines last year when its release in China was “delayed indefinitely.” While piracy is sure to dampen the film’s theatrical performance, the controversy should help it at the same time. “Catching Fire”, the previous installment in the franchise, earned nearly $30 million in China. That’s a modest total by Hollywood standards and it’s a safe bet that "Mockingjay – Part 1” will have no problem hitting a new high for the property. Although, it’s possible that the desire for Hollywood films will subside a bit as more local efforts seek to claim market dominance.

In a clear sign of enthusiasm,”An Inspector Calls” is generating more buzz on Weibo than “Mockingjay – Part 1”. The film boasts a massive ensemble cast that includes popular actor such as Zhang Han, who is famous for starring in romance-themed TV dramas of Hunan TV in 2014. "Crazy New Year’s Eve”, a collaboration between China and Hong Kong, promises to post solid returns. The romance from director Eva Jin (2013’s hit, "One Night Surprise”) will appeal to young female demos—a dominant force at the Chinese box office right now.  The best films from Hollywood to compare it to would be "Valentine’s Day" & "New Year’s Eve"—two successful ensemble comedies from director Garry Marshall. Don’t be surprised if ”An Inspector Calls” and "Crazy New Year’s Eve" upsets the Hollywood juggernaut.


 

 

Phil Contrino, Vice President/Chief Analyst of Boxoffice.com contributed to this article.

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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

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EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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