Week 3: 'The Hobbit 3' Opened Strong with $50million in 3 Days

2015/1/28 15:12:00(Beijing Time)    by: Entgroup Consulting

According to EBOT, mainland boxoffice gross in the third week (Jan.19-25, 2015) totaled $89million, increasing 24% from the previous week, also up 57% y-o-y. Moviegoers this week totaled 15.09million, a growth of 18% than the second week.

As final sequel of “The Hobbit” trilogy, “The Battle of the Five Armies” stormed in mainland Chinese market and gained $50million for the opening three days. In the second place was the former No. 1 winner, “Miss Granny”, which added another $12.28million into $52.02million total gross. Behind “Miss Granny” was “Seventh Son” in the third place, which became the mostly shown film las week for 179670 times, yet only took $9.69million, a 7% share from the market in its second week.   “Night at the Museum: Secret of the Tomb” was ranked No.4 with $6.28million weekly gross on 1226552 admissions.

With another $3.63million in the fifth place, Tsui Hark’s “The Taking of Tiger Mountain” totally grossed nearly $140million for 34 days’ screening in mainland China. Rising to the sixth place, “The Unbearable Lightness of Inspector Fan”, earned $1.44million in its second week. Seeing a slide of admissions, “Kung Fu Hustle” made $1.1million and cumed a modest $3.98million in its re-releasing. As a close follower, “Lotus Code”’s weekly gross also passed $1million for showing for 10 days. Rounding out the top 10 earners were "Boonie Bears: Mystical Winter” taking $700,000 in advanced screening and a newcomer, “Tale of Mystery”, gaining $640,000 in three days.

According to EBOT statistics, boxoffice of the first month of 2015 in mainland China has reached $344.53million by January 28. It has exceeded monthly gross in 2013 ($261million) and 2014 ($310millon). With eight new films to be released in the fourth week, the market will expect further growth from enlarging moviegoers under lunar new year season's effect.

Follow us on Facebook or Twitter.

About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
Leon (President) Tel: 86-10-85899985-813 E-mail:
Amy (Vice President) Tel: 86-10-85899985-847 E-mail:
Nancy Wu (Director of North America) Tel: 1(323)-723-2650, E-mail: nancy@entgroup.cn.

Movie Gross Admissions