Week 2: 'Miss Granny' Ruled Market, 'Seventh Son' Led Giant Screens

2015/1/21 19:12:00(Beijing Time)    by: Entgroup Consulting

According to EBOT, mainland boxoffice gross in the second week (Jan.12-18, 2015) totaled $71million, declining 13% from the previous week, also down 4% y-o-y. Moviegoers this week totaled 12.69million, a drop of 15% than the week 1.

The Chinese remake of a South Korean boxoffice winner, “Miss Granny” has risen to the peak in its second week’s showing to the young moviegoers, adding $19.34million into $39.48million total gross. Ahead of screening at home, “Seventh Son” hit Chinese market, cumed $16.08million in three days, becoming the strongest contender to “Miss Granny” of the week. In the third place, Hollywood adventure-comedy sequel “Night at the Museum 3” added another $11.34million into a modest $42.45million total gross in 15 days’ screening. In the second week, the weekly growth of epic film “The Taking of Tiger Mountain” and Wong Kar Wai’s re-released “The Grandmaster 3D” were trending down with $11.34million and $7.94million, respectively.

Another film returned to the market was “Kungfu Hustle”, which took the sixth place in opening days with $2.83million. Behind it, “The Unbearable Lightness of Inspector Fan” earned $2.28million in three day. As for the competitor launching on the same day, “Lotus Code” was ranked No. 8 by gaining $580,000 less than its closest outrunner. Homegrown animated flick, “One Thousand Bad Jokes” took 1.7% of market share last week, winning $1.19miilion on 234531 moviegoers. The imported sci-fi “Predestination” accounted for 1% market share with $700,000.

EBOT statistics shows that "Seventh Son" gained $2.12million from giant screens in the first three days’ screening, and 70% of the total revenue were from IMAX screens. In the second week (Jan. 12-18, 2014), “Night at the Museum 3”’s IMAX showings cashed in over $700,000, also a roughly 70% share out of giant screen boxoffice total revenue. The proportion shrank distinctly in term of the Chinese films or China-Hong Kong co-productions. “The Grandmaster 3D” preferred other giant screens, such as DMAX, which made totally $387,409 a week.


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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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