Week 3 Preview: ‘The Hobbit: The Battle of the Five Armies’ Set To Rule

2015/1/20 10:21:00(Beijing Time)    by: Entgroup Consulting

Hollywood content will yet again overshadow homegrown efforts as “The Hobbit: The Battle of Five Armies” is poised to fend off four Chinese newcomers this week. Universal’s “The Seventh Son”—the current No. 1 film in the market—will need to grab as much money as it can before “Battle of Five Armies” steals away fantasy-loving crowds.

The first two “Hobbit” films did steady business in China, but they haven’t ranked among Hollywood’s strongest earners. “The Hobbit: An Unexpected Journey” grossed nearly $50 million back in 2012, and “The Hobbit: The Desolation of Smaug” posted nearly $75 million in 2013. The international turnout has been strong for “Battle of Five Armies”: $558.6 million from 62 markets as of this past weekend. Globally, the action flick has now exceeded $800 million. Success in China is crucial if “Battle of Five Armies” wants to reach $1 billion globally. Since this is the last "Hobbit” film, we expect that it will have no problem topping “Desolation of Smaug” ’s Chinese gross.

"Tales of Mystery”, a co-production between Hong Kong and the mainland, uses the popular WeChat app as the basis for a thriller. If the film succeeds financially, it could usher in more tech-based fright flicks. In North America, the sub-genre is starting to gain more ground thanks to “Unfriended”, a thriller about teens who are haunted by a dead girl over a Skype group chat. The first trailer for “Unfriended” generated a ton of online buzz last week.

Also opening: “A Taste of China”, a documentary focused on Chinese cuisine; “Daja Vu”, a comedy about “Beijing Drifters” starting their own business; and “Money Game”, a film about a rich Chinese resident who learns a life lesson from his mother’s dying wish. “Money Game” stars South Korean pop star Seung-hyun Lee and Zhang Lanxin (Jackie Chan’s CZ 12).

Phil Contrino, Vice President/Chief Analyst of Boxoffice.com contributed to this article.

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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

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EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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