Week 1: 'Night at the Museum 3' Dominated as Local Weakened

2015/1/14 18:54:00(Beijing Time)    by: Entgroup Consulting

According to EBOT, mainland boxoffice gross in the first week of 2015 (Jan. 5-11) started with $81million, pacing down 23% from the previous week, yet up 48% y-o-y. Moviegoers this week totaled 14.79million, with loss of 30% than the week Dec. 29, 2014-Jan.4, 2015.

Through a full week screening after debut on January 4, “Night at the Museum 3” was ranked top of the first week’s Mainland China boxoffice race. The Hollywood comedy earned a modest $26.32million on 4.9million admissions. With high expectation from both the Lu Han fans and the China-Korean production companies, such as Huace, Lecheng and CJ, “Miss Granny” hit nearly $20million for its first four days by taking 24.4% of the market last week. “The Taking of Tiger Mountain” saw a steep drop in its third week with $17.2million weekly gross, still, the No.3 in the cooling down market from the New Year celebration. The 3D release of “The Grandmaster” gained $4.85million in opening week, showing 445595 for 2.7million admissions. Neither “One Hundred Thousand Bad Jokes” nor “Love on Cloud” held on the top 5 ranking in the first week of 2015, taking $3.93million and $2.74million from the nationwide cinema chains, respectively.

Two newcomers from overseas took the seventh and ninth place: “Predestination” reaching $1.11million and “The Two Faces of January” fetching $0.68million. As for the other two flicks screening for 12 days: “Khumba” added new $0.92million and “Bloody Doll” grew $0.79million.

The domination of “Night at the Museum 3” in the first week of mainland China was gradually taking over by “Miss Granny” through the weekend.



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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
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