Week 52: "The Taking of the Tiger Mountain" Led the B.O.

2014/12/31 15:58:00(Beijing Time)    by: Entgroup Consulting

According to enbase statistics, mainland boxoffice gross in the 52nd week (Dec. 22-28, 2014) reached $112million, up 22% vs. the previous week, and increased 20% y-o-y. Moviegoers this week totaled 18million, with growth of 18% than the 51st week.

Tsui Hark’s 3D film, “The Taking of the Tiger Mountain” became the champion of both ticket selling and word-of-mouth in the last week of the 2014 mainland Chinese market. In its 6 day’s screening, 7599885 admissions attended for 211787 showings, totally paying $51.29million for the adaptation of the famous Peking opera. The No. 2 boxoffice winner was “Love on the Cloud”, targeting young moviegoers, which earned $23.1million on debut and also toppled Jiang Wen’s musical comedy “Gone with the Bullets” to the third place. Former top 1 boxoffice earner, “Gone with the Bullets” added a modest $20.23million into $75.5million total gross while its market share shrinking into 18% in the 52nd week. The total ticket receipts of "Fleet of Time" has been accumulated over $93million with $4.35million weekly revenue. As one of the most anticipated films in 2014, however fail the assumed boxoffice, "The Crossing: Part 1" rank No. 5 in the 52nd week, earned $2.58million with showing declining below 10000 nationwide.

Two Hollywood movies intended to take a slice of pie during the year end market, "The Nut Job" and "The Last Days" took the sixth and eighth place on debut week, gaining $2.58millon and $1.29 million respectively. And the No. 7, "Meet Miss Anxiety" weekly grossed $1.68million.

Rounding out the top 10 of 2014's final week boxoffice was another two newcomers-- "Golden Brother" from Hong Kong and a thriller from mainland, "Death Trip".

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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
Leon (President) Tel: 86-10-85899985-813 E-mail:
leon@entgroup.cn;
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amy@entgroup.cn                 
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