Week 53 Preview: Rush Animations Set To Challenge ‘Taking of the Mountain’

2014/12/30 8:51:00(Beijing Time)    by: Entgroup Consulting

Four new animated films—“One Hundred Thousand Bad Jokes”, “Khumba”, “Brave Rabbit 2: Crazy Circus and Bicycle Boy”—will enter Chinese theaters this week as “Taking of the Mountain” continues to post solid returns. “Night at the Museum: Secret of the Tomb” also opens in China following a successful North American launch.

 

Odds are that “Taking of the Mountain” will be able to fend off the newcomers. The action flick has earned more than $52 million since debuting in first place, and word of mouth is generally strong. “Taking of the Mountain” capitalized on weak buzz for “Gone with the Bullets”, a film many expected to be dominating the market right now. “Gone with the Bullets” has tallied more than $76 million since opening.

Of the four animated films, “One Hundred Thousand Bad Jokes” is the strongest. The property first launched as an online series back in 2012 and it has a devoted fan base. “One Hundred Thousand Bad Jokes” offers up parodies of popular Chinese animated works and even Western fairy tales such as Pinocchio and Snow White.

"Night at the Museum: Secret of the Tomb” looks like it will have tough time competing in a market full of strong homegrown product. Still, the last two “Night at the Museum” films boast a decent following and the late Robin Williams is popular with many Chinese moviegoers.

Other new entries this week are “Sunflowers in Full Bloom”, "Wo Yao Ni Kai Hua”, “Who Is Under Cover” and “Flying with Daddy”.

Phil Contrino, Vice President/Chief Analyst of Boxoffice.com contributed to this article.

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