Week 53 Preview: Rush Animations Set To Challenge ‘Taking of the Mountain’

2014/12/30 8:51:00(Beijing Time)    by: Entgroup Consulting

Four new animated films—“One Hundred Thousand Bad Jokes”, “Khumba”, “Brave Rabbit 2: Crazy Circus and Bicycle Boy”—will enter Chinese theaters this week as “Taking of the Mountain” continues to post solid returns. “Night at the Museum: Secret of the Tomb” also opens in China following a successful North American launch.


Odds are that “Taking of the Mountain” will be able to fend off the newcomers. The action flick has earned more than $52 million since debuting in first place, and word of mouth is generally strong. “Taking of the Mountain” capitalized on weak buzz for “Gone with the Bullets”, a film many expected to be dominating the market right now. “Gone with the Bullets” has tallied more than $76 million since opening.

Of the four animated films, “One Hundred Thousand Bad Jokes” is the strongest. The property first launched as an online series back in 2012 and it has a devoted fan base. “One Hundred Thousand Bad Jokes” offers up parodies of popular Chinese animated works and even Western fairy tales such as Pinocchio and Snow White.

"Night at the Museum: Secret of the Tomb” looks like it will have tough time competing in a market full of strong homegrown product. Still, the last two “Night at the Museum” films boast a decent following and the late Robin Williams is popular with many Chinese moviegoers.

Other new entries this week are “Sunflowers in Full Bloom”, "Wo Yao Ni Kai Hua”, “Who Is Under Cover” and “Flying with Daddy”.

Phil Contrino, Vice President/Chief Analyst of Boxoffice.com contributed to this article.

Follow us on Facebook or Twitter.

About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
Leon (President) Tel: 86-10-85899985-813 E-mail:
Amy (Vice President) Tel: 86-10-85899985-847 E-mail:
Nancy Wu (Director of North America) Tel: 1(323)-723-2650, E-mail: nancy@entgroup.cn.

Movie Gross Admissions
Jade Dynasty Ⅰ
Detective Conan: T... US$22.99(M) 5102807
The Last Wish US$21.40(M) 4609708
The Legend Of Hei US$20.62(M) 4352521
Ne Zha US$12.29(M) 2540537
Fast & Furious Pre... US$10.50(M) 2029919
Crawl US$6.70(M) 1488746
The Bravest US$1.83(M) 416852
Free Solo US$1.53(M) 303962
Lucky star US$0.57(M) 129564