According to enbase statistics, mainland boxoffice gross in the 51st week (Dec. 15-21, 2014) reached $92million, up 17% vs. the previous week, and increased 15% y-o-y. Moviegoers this week totaled 15million, with growth of 4% than the 50th week.
Amidst a mixture of critics, “Gone with the Bullets” shot down $54.29million and making nearly 60% of the boxoffice revenue in the opening week. In four days’ screening, Jiang Wen’s musical comedy attracted 7909637 admissions, in which were largely counted from the online pre-sale of film tickets. No.1 earner of the previous two weeks, “Fleet of Time” was toppled by the “Bullet” sequel, falling into the second place with $15.92million weekly gross. Targeting the young moviegoers, the “Enlight presented” romance has gained $88.94million in total from the 17 days in cinemas. In the 51st week, “Meet Miss Anxiety” added $9.73million into $24.14million total gross in 10 days’ screening, still seizing 10.5% market share and 165077 showings among the fierce competition in Mainland Chinese film market.
Even taking the fourth place, “The Crossing: Part 1” only occupied 3.5% of the market, gaining $3.24million in the 51st week. The close runner of “The Crossing”, “Women Who Flirt” earned $2.54million in its third week and its cumulative gross reached $36.72million, which is $6.97million higher than total gross of “The Crossing”. The only Korean blockbuster, “Roaring Current” has risen upward from seventh place to the sixth with $1.78million in week 51. As the market was largely taken by “Gone with the Bullets”, following films cashed in less than $600,000 in the 51st week—“Fury” ($600,000), “The Galaxy on the Earth” ($540,000), “Blind Massage” ($500,000) and “Flower’s Curse” ($460,000).
EBOT’s historical statistics demonstrates the champion debut earning of “Gone with the Bullets” in the 51st week, comparing to two other anticipated films of December—“The Crossing: Part 1” and “Fleet of Time”. Though receiving different comments after premiere, “Gone with the Bullets” dipped from $12.84million into $11.43million on day 2, it soon notched up $16.23million on the next day, with rushing audiences on Saturday. "Fleet of Time", released on Friday--Deccemer 5, earned $32.98million in its first weekend, seeing steep downs since day 4. Smilarly distributed in 3D/IMax format, "The Crossing: Part 1" was not as lucky as "Gone with the Bullets", which kicked off on Tuesday with $4.39million and continuously declined until the fifth day, peaking second high on $3.59million.
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EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.
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About EBOT
EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.
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