A 3D soldier flick and another romantic comedy aimed at teens and twenty-somethings will try to topple 'Gone with the Bullets' at the Chinese box office this week.
"The Taking of Tiger Mountain" is based on the wildly popular 1957 novel "Tracks in the Snowy Forest" by Quo Bo. The film focuses on a group of soldiers who enter a snowy mountain terrain to fight bandits. Tiger Mountain boasts two stars with plenty of drawing power: Tony Leung and Zhang Hanyu.
"Love on the Cloud" focuses on Gu, an aspiring film director, and his romantic exploits on messaging apps. It may be tough for "Love on the Cloud" to succeed after the huge success that "Fleet of Time", another film aimed at younger moviegoers, has achieved. "Fleet of Time" has already earned more than $89 million and it should easily hit the coveted $100 million mark. If "Love on the Cloud" does manage to top "The Taking of Tiger Mountain", it will be more proof that China’s box office surge is being driven by the youth.
Last week’s champ, "Gone with the Bullets", has been performing a bit below expectations with more than $54 million in grosses thus far. Word of mouth is mixed for the highly-anticipated film, which means that the marketplace is more open to success from new films.
"The Nut Job", an animated flick that Open Road released in North America to a solid $64 million, also opens this week. Hollywood’s animated efforts are hit and miss in China. A crowded market full of homegrown films to compete with will make it difficult forThe Nut Job to post significant returns.
Phil Contrino, Vice President/Chief Analyst of Boxoffice.com contributed to this article.
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