Week 49:'Fleet of Time' Sailed Faster, 'The Crossing' Sinking

2014/12/10 15:42:00(Beijing Time)    by: Entgroup Consulting

According to enbase statistics, mainland boxoffice gross in the 49th week (Dec. 1-7, 2014) reached $89million, increasing 14% than the previous week, also up 32% y-o-y. Moviegoers this week totaled 15million, with growth of 8% than the 48th week.

"Fleet of Time" hit the first place of Mainland China’s boxoffice and loaded in a solid $33.07million since debut. Sailing a distant $14.45million from "Fleet of Time", John Woo’s epic "The Crossing: Part 1" gained $18.62million for the first week’s screening. The third place was taken by 48th week’s second strong player, “Women Who Flirt”, adding $13.73million to $27.07million total gross. "Interstellar", the Hollywood-produced airship, paced down in its fourth week journey in Mainland Chinese theatres, still occupied 11% of the market share with $9.76million. In the 49th week of Mainland China boxoffice, “Penguins of Madagascar” was the top 5 on the list with 4.8% market share as $4.3million gross. “Rise of the Legend” and “Fury” became the last two films which earned over $2million in the 49th week, numbered $2.69million and $2.26million of each. “The Galaxy on the Earth” gained $980,000 this week and $3.54million in total. Both "Automata” and “Tomb Robber” cumed $700,000, rounding out the top 10 of the first week of December.

EBOT statistics shows that "Fleet of Time" dominated the film market after it was released on Friday. The boxoffice of the adapted romance reached $9.55million on Friday and soared to $12.83million on Saturday, which squeezed the share of “The Crossing” into its lowest daily record of a week--$2.39million on Friday. The sinking of “The Crossing” didn’t blame on debut of "Fleet of Time”. Due to a disappointed opening record of $4.39million and speedy downs in the following days of the week, “The Crossing” was questioned for its lack of appealing to moviegoers. In the 49th week, daily revenue of Mainland Chinese film market peaked on Saturday, when films such as “Interstellar” and “Penguins of Madagascar” doubled their income than weekdays.

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EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

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About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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