Week 43: 'Lucy' Opened Strong

2014/10/28 16:50:00(Beijing Time)    by: Entgroup Consulting

According to enbase’s China film boxoffice statistics, mainland boxoffice gross in the 43rd week (Oct.20-26, 2014) reached $70million, decreased 5% than the previous week, up 71% y-o-y. Moviegoers this week totaled 12.06million, a drop of 7%, comparing to the 42nd week.

In the 43rd week, "Lucy" strongly opened on October 24, taking $20.02million weekly gross with 28.6% of the market share. The “Guardians” dropped to the second place, still maintaining 25.5% of the market income for $17.82million. The third place was taken by another Hollywood blockbuster, “Hercules: The Thracian Wars”, which won its first $10.82million in Mainland Chinese boxoffice. "Breakup Buddies” saw a continuing declining in its fourth week and cashed in $10.53million to $183.29million totaled gross. Since the top 4 films had taken up nearly 85% of the week’s total, "Dearest” only added $1.82million into $54.63million in the fifth place. “Sex Apeal” followed closely with “Deatest”, however made $1.72million in three-day’s screening. The “Ice Age” animals still kept 295,629 admissions for enjoying a funny and happy show in the 43rd week, with $1.64million weekly gross. Starring by an international cast, “Five Minutes to Tomorrow” gained totally $1.23million on the 4th day debut which slightly surpassed the “A Chinese Odyssey Part Two: Cinderella”, $1.18million.   

According to enbase statistics, "Lucy” dominated the Mainland Chinese cinemas since its debut on October 24, and enjoyed a solid screening rate around 31% for the following two days. The powerful opening of "Lucy” obviously squeezed the screening shares of other films, especially films scheduled opening on the same day. The Taiwanese youth romance, “Sex Appeal”, took 8.15% of the screening on its first day on screening, however, fell into 7.4% on last Saturday and Sunday. Though “A Chinese Odyssey” and its sequel, “A Chinese Odyssey Part Two: Cinderella” attracted attentions from many of the Stephen Chow’s fans, the screening proportions didn’t reach 2% on the first day. On Saturday and Sunday, the rates of the “Chinese Odyssey” series gradually rose from 2.31% and 2.34% to 2.46% while "Lucy" occupied most of the screens with exact 30.56% .

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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

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About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
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