The State Council of China issued successively in 2010 a series of guidelines for film and cultural industries, giving strong support for the development of China’s film industry at the macro policy level. At the end of the same year, it also made a clear announcement that the cultural industry be developed as a pillar industry for the national economy. The politically favorable environment has made it possible for China’s film industry to develop rapidly.
Looking back at 2013, China’s film industry advanced exponentially, with box office gross exceeding RMB20 billion, starting a golden period of development. While this new phase witnessed a continued rising in the number of moviegoers with film screens approaching 20,000, statistics indicate a declining occupancy rate that told a real story of operations of the movie theaters.
Meanwhile, film technology renovations and rapid growth of its viewer‐base have been accompanied by significant changes in the constitution of moviegoers, their viewing preferences and ways to access information in comparison with previous years. On the other hand, a series of challenges the industry faces have surfaced: i.e. how to enhance the business of cinemas in the rapidly growing market; how to improve competitiveness of domestic films and how to understand accurately the tastes of audiences. To help industry players including investors get a comprehensive understanding about the status and features of China’s film industry, EntGroup presents China Film Industry Report 2013‐2014 based on interviews, in‐depth research and analysis. This is the 6th such annual report by EntGroup since 2009.
The scale of China’s film industry
The total film revenue in China reached RMB27.68 billion in 2013, up 18% over the previous year, of which the box office grossed RMB21.77 billion, a year‐on‐year growth of 27.5%. Non‐box office takings reached RMB4.5 billion, while the overseas sales rose slightly on a y‐o‐y basis, reaching RMB1.41 billion. Box office gross kept growing rapidly, with the non‐box office contributions expanding further.
Box office gross of China’s film market
Box office gross kept growing in 2013, totaling RMB21.77 billion (revenues from cinemas of all metros,secondary market and countryside). Based on EntGroup Box Office Tracker, China’s domestic film gross bounced back in 2013 from 2012, when it was first exceeded by the foreign films in the previous 9 years. In a fierce competition with foreign blockbusters, China’s film industry has walked out a way of its own. The box office gross of domestic releases in mainland China in 2013 totaled RMB12.767 billion, up 54.3% over 2012, a 58.6% share of the box office total.
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About EntGroup
EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.
EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn
About EBOT
EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.
For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
Leon (President) Tel: 86-10-85899985-813 E-mail: leon@entgroup.cn;
Amy (Vice President) Tel: 86-10-85899985-847 E-mail: amy@entgroup.cn
Nancy Wu (Director of North America) Tel: 1(323)-723-2650, E-mail: nancy@entgroup.cn.
