According to Enbase’s China film boxoffice statistics, mainland boxoffice gross in the 38th week (Sep. 15-21, 2014) reached $52.15 million, slide 34%, comparing to last week, down 6% y-o-y. The total admissions shrank into 9.86 million last week, less 35% than the previous week.
"Dawn of the Planet of the Apes" still ruled the top of Mainland China B.O., yet only accounted in $8.44 million due to plummeted showings and admissions. Less 1.5% market share than the highest 16.2%, “The Expendables 3” didn’t reach $8 million ($7.62 mn) in its 3rd week in Mainland China. The third place was taken by another Hollywood blockbuster, "Non-stop", which attempted to make $7.28mn in its debut. “Into the Strom” slightly rose to fourth place in the 37th week with a $7.21 mn weekly gross and $14.83 mn in total. “But always” was the only domestic film on the Top 5 list, contributing $6.41 mn to $34.28 mn total gross. "One Step Away" followed one step after "But Always" in the first three-day on screens, gaining $6.31 nm. "Divergent” ($2.18 mn) falling to seventh place, "Cold Eyes" making first $1.23 mn, "Beauty and the Beast" the ninth and "Inside the Girls" the tenth was shown last week when the total market decreased massively.
In the 39th week (Sep. 22-28, 2014), three films below will be released in Mainland China. The Venice and TIFF visitor, "Dearest", classic animation "Da Tou Er Zi" and a 3D action "Out Cast" will no doubt stimulate the dull boxoffice in the upcoming week.
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EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.
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About EBOT
EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.
For more information, please visit: http://english.entgroup.com.cn/enbase.html or contact
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