Week 50: Hong Kong Directors Sails in Mainland

2013/12/18 18:50:00(Beijing Time)    by: EntGroup Consulting

According to statistics from EBOT EntGroup Box Office Tracker, the mainland box office gross of the 50th week (December 9-15) was nearly ¥400 million ($65 million), dropped 2% from last week and 18% y-o-y. Moviegoers this week totaled 11.18 million.

Starring Andy Lau, the 3D thriller Firestorm hauled in $27.02 million through four days in release, taking up over 40% of the mainland box office revenue. No Man's Land continued its strong performance in second week, adding $13.63 million for a cume of $35.92 million. Martial arts movie The Four 2 racked up $10.7 million over the week. The Sil-Metropole production proved to be quite successful when it's hard to find films of the same genre in the end of this year. After seventeen days in release, The White Storm finished at $35.45 million, which was better than the well-acclaimed Overheard 2 last year. As of last Sunday, Gravity added $2.86 million to give a cumulative total of $70.12 million.——Far behind the ticket sales of Life of Pi, its counterpart last year. The Hunger Games: Catching Fire brought in $0.77 million for a cume of $27.75 million. Animated Epic earned a meager $1.26 million for a total of $7.36 million. 


Hong Kong-made films won in the first half of the New Year movie season as three out of the top five movies are from Hong Kong directors. Comparing to Cold War (2012), in which Andy Lau appeared in a supporting role, Firestorm earned 80% more in its first four days. But the thriller can hardly be described as inspirational because Lost in Thailand hauled in $49.27 million through five days in release.

Ning Hao's No Man's Land was edged out to second place in the weekly box office chart. The western flick grossed nearly $36 million in thirteen days, which was still not a satisfying result as the revenue decreased 40% from the previous week with an average 20 admissions per showing. As Feng Xiaogang's Personal Tailor and Jackie Chan's Police Story 2013 are on their way to mainland cinemas, it remains a long shot for any films to gain a part of the box office receipts in the near future.

Upcoming films next week:


Last week: 'No Man's Land' Posts Strong Debut
Weekend Report: 'Firestorm' Wins in Fierce Year-end Competition

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About EntGroup

EntGroup Consulting is the leading research and consulting company focusing on China’s entertainment industry. A member of ComInsight Information Alliance Group, EntGroup focuses on providing data and information, conducting market research, industry research, consulting, and organizing media conferences. We serve a wide range of clients in areas of film, TV, new media, entertainment marketing and animation.

EntGroup also operates an online portal for the entertainment industry— http://english.entgroup.cn

About EBOT

EBOT EntGroup Box Office Tracker is a database focusing on the entertainment industry. Created and managed by China's leading entertainment industry research institute, EntGroup, it provides statistics and analysis on film and TV industries, as well as insight on market trends and consumer behaviors. It is an essential tool for entertainment investors, financiers, film production companies, distributors and advertisers. EBOT integrates Box Office data and analysis, moviegoer surveys, advertising insight, buzz tracking and industry research reports.

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