Mainland China Box Office Performance in Week 41

2011/10/14 13:12:00(Beijing Time)    by: EntGroup Consulting

According to China Box-office statistics by enbase, the mainland Box-office gross in Week 41 (Oct 3- Oct 9, 2011) reached $37.18 million, showing a 10% box-office growth from last month and a 2% decline compared to the same time last year. Moviegoers in this week counted as 7.48 million in total, went up about 12% compared to last month. The first five days of this week are the National Day holidays and the box office preformed pretty well. “Mural” won the weekly box office with an outstanding $12.73 million in its second week, followed closely by "The Sorcerer and the White Snake "with $12.17 million. “The Dragon Knight” was box office Top 3 with $2.73 million. As expected “Sanctum” finally crossed the $17.05 million Mainland China ticket sales. Domestic films enjoyed 82% market share by box office this week.




As a result of the quite fierce competition between “Mural” and “The Sorcerer and the White Snake” in the film market during the National Day holidays, “Mural” has quickly caught up with “The Sorcerer and the White Snake” in the box office, with a weekly gross of $12.73 million while the latter nabbed a slightly lower second spot at $12.17 million.  As the common view in this industry, China box office is in a rocky growth and capital is flowing to this field. Nonetheless, Mainland film market is facing some tough problems which may lead to unhealthy competition in the future.  Such as the drastic “War of Words” between “Mural” and “The Sorcerer and the White Snake ”on the micro-blog to defame each other, spreading sarcastic commentaries to mock the other competitor. The situation that the box office performed poorly during the Golden Week is also caused concerns within the industry. The flat-rate imported film “Sanctum” has reached $17.05million in Mainland China ticket sales, benefited from its solid reputation. Based on the video game of the same name, the film “The Dragon Knight” was a sleeper hit with total gross at $4.70 million.

 “China 1911” and “Lee” did not gain satisfying score during the National Day holiday, however, their innovative subject spurred the interests of moviegoers, their good reputation among the audience also helped these two becoming the dark horses of this week. According to the data published by enbase, “The Sorcerer and the White Snake” and “Mural“‘ s screening rate are 29% and 26% respectively. Benefiting from the high attendance rate, “Mural” took the Top 1 this week. Due to the number of screenings have declined after the National Day holiday, “The Dragon Knight” suffered a low gross as the same time “lee” and “China 1911”increased its number of screenings, taking the share with 4% and 5% respectively. “The Sorcerer and the White Snake”, ”Mural” and ”China 1911”respectively took over the screening rate top 3.
In the coming week which is Week 42 (Oct 10-Oct 16, 2011), Films as below are going to be released in mainland China.
Enbase is an up-to-date database system developed by entgroup. It contains detailed information of more than 300,000 films and television shows, including information of the distributors, directors, cast, etc as well as film box-office record and audience attendance rate.
Movie Gross Admissions