“This is one of many steps in our film reform that have taken place here since around 2004,” Zhao explains. “It has all been about transforming a cultural undertaking into an industry.”
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The issue of Chinese movies "going global" became a hot topic for Chinese film-makers following the publication of a communiqué after the Third Plenary Session of the 17th Communist Party of China Central Committee.
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Before the Zhang Yimou's much-anticipated epic, The Flowers of War, hit domestic theaters, a battle had taken place between distributors and cinemas over ticket prices and profit sharing.
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Founded in 1945, the Changchun Film Studio, later known as the CFGC after transitioning to a corporate structure, is widely regarded as the cradle of modern Chinese film.
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Tudou, a leading online video company in China, announced that it has entered into a program license agreement for the exclusive license of Japanese anime produced by TV Tokyo Corporation and TY Tokyo Medianet, Inc.
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Directed by the legendary Zhang Yimou, the Oscar winner is the first major Westerner to play a lead role in a Chinese movie with Rape of Nanking epic "The Flowers of War."
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China's government is prohibiting television stations from placing advertisements in the middle of TV dramas in a move meant to attract viewers and boost program quality.
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In 2011, Asia (and in particular China) continues to lead the global market with digital conversions being driven by a boom in new cinema construction as well as the ongoing retrofit of existing cinemas.
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China's film industry, the world's third largest in terms of production, has been criticized for its over-commercialization and a lack of cultural depth.
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China's state broadcaster CCTV plans to expand its global operations next year, state media said last month, as Beijing seeks to boost the country's influence overseas.
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