“China, we used to say we could do 90 theaters, now we have a backlog of close to 400,” Gelfond said on Sept. 9. “In the next couple of years our box office will get to a billion dollars.”
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With more foreign films now being allowed into China, and potential revenues that can be earned having risen to 25% (from 13%), one might think that doing business in China is getting easier.
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