The performanc of a few films lately may suggest that hollywood musicals are yet to cater for the Chinese market's taste. What kind of musicals would be appealing to Chinese audiences?
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While the country's booming box office is a draw, non-live-action movies are struggling to cash in, making U.S. execs hesitant to enter the market.
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In order to enter the Chinese film market, companies must jump through numerous bureaucratic hoops including qualifying for film import quotas, censorship, the scheduling system and the revenue sharing model.
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