A scheme introduced this month would help lift a quota and allow for the synchronized release of Hong Kong films' Cantonese versions in Guangdong province as imported films with a maximum 25 percent share of box-office takings, said the council in a statement.

Chinese government has encouraged all state-run TV stations above the city level to provide programs with subtitles.

As Chinese brands continue to think global, and more foreign movies and TV series gain popularity in China, entertainment marketing has now become a key tool for domestic brands to raise their awareness and influence around the world, despite it being still in its relative infancy at home.

The stocks of Youku and Tudou, which it is scheduled to acquire, are hit by stricter regulations calling for the companies to pre-screen all content.

Auds are already predisposed to want to see well-known Western franchises such as "Harry Potter" and "Transformers," whereas Chinese movies, with a few exceptions, tend to start from scratch as far as promotion is concerned.

Chinese regulators are cracking down on inappropriate video and films made by the nation's Internet firms with new measures meant to encourage the production of more positive programs.

The giant screen exhibitor has sold another venue to Omnijoi Cinemas and sold separate screens to new partners Guangzhou Fanbo and Zhejiang Wandi International.