Ang Lee's tale of a boy and a tiger in a lifeboat, initially thought to be a costly risk, has taken global cinema by storm, besting its Oscar rivals at the box office.
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Could it be that it was coming from that new low-budget Chinese comedy? But Lost in Thailand, opening in a mere 29 out of America's 5,000 cinemas, was no ordinary Chinese comedy.
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IMAX China will collaborate with one or two Chinese directors to work with IMAX cameras and become the first Chinese filmmakers to do so. "The director must be someone who is keen on new technology," comments Chen Jiande, CEO of IMAX China.
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It's expected that 260 domestic and international films will be screened across Beijing during the seven-day event. Hollywood film director James Cameron attended last year's festival.
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With Chinese movie-goers using the New Year holiday to escape their daily grinds, they generally give the cold shoulder to weightier movies, like "Lincoln" or last year's best picture "The Artist."
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"Even the front row seats are all sold out." The box office success in China of low-budget hit Lost in Thailand has revived hopes for the country's film industry.
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